"Life is heroic, drink HOMANLISM" heroic liquor culture symposium

Recently, HOMANLISM Baijiu held a symposium on the influence of liquor culture on the consumer market. The theme of this event is "Life is heroic, drink HOMANLISM". Through symposiums, keynote speeches, round table dialogues, and the release of new heroic sauce-flavored liquors, the event will carry out in-depth exchanges, dialogues, and discussions on the influence of liquor culture on the consumer market.

The event was hosted by the Himile brand, and many wine lovers from all walks of life were invited to gather and communicate face-to-face. The purpose of the event is to promote new products of HOMANLISM Maotai-flavored liquor through cultural exchanges, increase marketing efforts in the market, strengthen the application and dissemination of the HOMANLISM brand, further enhance the vitality of new products of HOMANLISM Maotai-flavored liquor, and improve the offline and online promotion and communication system .

It is reported that HOMANLISM Baijiu is positioned as a ration wine. The products launched at the beginning are Maotai-flavored liquor from Maotai Town, Guizhou Province. They are divided into different series and multi-series products with different prices, striving to meet the needs of different consumption scenarios. For the same wine quality, there are brother packs (simple packs), activity packs (card boxes), and gift box packs (luxury gift boxes), which are designed to allow different consumption scenarios to use wine separately, and the price is more affordable. The concept is " If you earn less, you can sell for a long time" to pursue the repurchase rate.

my country is the hometown of liquor, the birthplace of wine culture, and one of the earliest countries in the world to make wine. The brewing of liquor has a long history in my country, and in the history of Chinese civilization for thousands of years, the development of wine and culture is basically carried out simultaneously. The long history of wine making has formed a unique liquor culture. The Chinese liquor culture, which has been accumulated for nearly a thousand years, can be said to be extensive and profound. It has penetrated into almost every field of social life and has become an important part of Chinese culture. Liquor is not a necessity of Chinese life, but it has social functions that cannot be replaced by other items. "No wine, no feast" is a customary drinking habit, which means that there must be wine on the table, and the more important and formal the occasion, the more you cannot do without wine, especially liquor.

In China, baijiu is about culture. Almost all brands have profound cultural deposits, and these cultural deposits reflect the long history and civilization of baijiu. Fully excavate and promote these cultures, making them a sharp tool for opening up the market , It can make the sales of products get twice the result with half the effort.

There are many kinds of liquor in our country. These different liquor products, no matter they are cheap or expensive, have their own culture. Liquor culture has a great influence on the product itself. When people choose to consume a kind of liquor, they pay attention to the culture on it. Therefore, liquor culture has a significant impact on the consumer market.

"Life is heroic, drink HOMANLISM", HOMANLISM Baijiu combined with liquor culture has created a culture belonging to HOMANLISM Baijiu. As an important part of national culture, wine culture is the crystallization of people's wisdom and an important embodiment of brand value. It has a very important impact on social economic development, cultural development and the improvement of people's living standards.

The increasingly intensified competitive landscape of liquor requires manufacturers to think and look at problems from the perspective of consumers. Taste, price, cost-effectiveness, and emotional attachment are all factors that affect consumer loyalty. Only consumers accept and enjoy liquor in a happy mood. The happiness brought by the product, brand influence and enterprise development momentum will be expanded and enhanced accordingly.