Yuncang Winery’s HOMANLISM Baijiu joins hands with major media strategic cooperation to detonate brand influence

Recently, Yuncang Winery’s brand HOMANLISM Baijiu has joined hands with TV media, high-speed rail EMUs, railway media, online marketing and other massive brand advertisements at full speed. The brand image has landed in major cities across the country one after another, covering and deeply reaching more consumers. Groups, high-frequency detonation of brand volume.

Yuncang Winery belongs to Hainan Yuncang Winery Co., Ltd., which is an online sales platform for traditional wine business, and is a member unit of China Wine Association. HOMANLISM Baijiu is one of the brands of Yuncang Winery.

Accompanied by the slogan of "Life is heroic, drink HOMANLISM", Yuncang Winery brand HOMANLISM Baijiu, adhering to the traditional brewing process and brewing with pure grains, is a serialized liquor with multiple categories, multiple packages, and multiple price ranges. It is suitable for gathering with friends, visiting relatives and friends, The advertisement of “Recommend HOMANLISM Liquor” will show a distinctive brand image through TV media, high-speed rail EMUs, railway media, and Internet media, fully infiltrate the HOMANLISM brand culture to all parts of the country, and enter the vision of mass consumption.

According to Guo Dongwei, the president of Yuncang Winery, Yuncang Winery’s strategy of promoting the brand of HOMANLISM Baijiu is closely linked, and inviting spokespersons and media promotion to jointly display is one of the corporate strategies. The three spokespersons of HOMANLISM Baijiu are the elegant Wu Qihua, and the actors are full of joy and happiness. Lu Liangwei is bold and forthright. They are all adherence to the ingenuity of ingenuity. The joint promotion of TV advertisements, high-speed trains, railway advertisements, etc. can not only introduce the characteristics of HOMANLISM Baijiu to the audience, but also present the style, color and packaging of the product in a more intuitive and vivid way. Combine offline communication with online promotion to enhance brand influence. It builds a bridge to empower dealers and serve end customers well.

It is based on approaching consumers, listening to consumers' voices, meeting consumers' real needs, reaching consumers' hearts, and resonating with consumers. Himile Baijiu will continue to optimize and upgrade product categories, deepen the market in various regions, and will also meet consumer needs and provide consumers with diversified scenarios and multiple series to satisfy the needs of drinking wine as a very important link.

For a long time, Yuncang Winery's brand HOMANLISM Baijiu has regarded baijiu as a brand with warmth, culture and spiritual resonance with consumers. The impressive brand slogan "Life is heroic and heroic" embodies a kind of value promotion, and also highlights the brand spirit of the relationship with partners and consumers.

For partners, Yuncang Winery's brand HOMANLISM Baijiu pays attention to commitment, and "hard work and deep cultivation" is the underlying logic of "steady and long-term progress". HOMANLISM Baijiu, the brand of Yuncang Winery, fully realizes that only by having a co-construction thinking and a shared mind, standing together with partners, building a community of destiny around the brand, and solving practical concerns for dealers, can we jointly achieve a healthy and long-term future. development of.

For consumers, Yuncang Chateau's brand HOMANLISM Baijiu integrates the pursuit of boldness, boldness, and happiness into the brand. "Life is bold and heroic", which means that Yuncang Chateau's brand HOMANLISM Baijiu adheres to the ultimate pursuit and accompanies the consumers. In different stages of life, pursue joy and success in life together. In the era of consumption upgrading and cultural self-confidence, Yuncang Winery's brand HOMANLISM Baijiu fully meets the high requirements of liquor consumers for culture, quality and character with a deep understanding of consumer needs.

From the cooperation between Yuncang Winery's brand HOMANLISM Baijiu and major media, we can get a glimpse of the brand's determination to "drink HOMANLISM in life". It has never stopped, and has constantly brought surprises to the market with a heroic and happy spirit of forging ahead. In the future, Yuncang Winery's brand HOMANLISM Baijiu will also take the mission of spreading the liquor culture and the essence of oriental humanities, and will unremittingly bring oriental humanistic sauce-flavored liquor with both cultural value and brand value to partners and consumers.