Chinese exhibitor Yuncang Winery participates in the 2023 Australia-China Expo

Starting from September 15, 2023, the 2023 Australia-China Expo will be held at the Melbourne Exhibition Center in Australia. Yuncang Winery, an exhibitor from China, participated in this expo and exhibited a variety of wine products from China. Yuncang Winery is a company from China's comprehensive wine sales platform has established a certain distribution network across the country through "online traditional business and branded wine wholesale prices". The brand is looking for Australian distributors and visiting wineries in Australia to select non-alcoholic grape juice and other products for sale in mainland China.

The Australia-China Expo was co-initiated by private business people and commercial institutions between Australia and China in 2018. Mr. Andrew Robb, the former Australian Minister of Trade, serves as the chairman. The establishment of the Australia-China Expo aims to promote and develop with the implementation of the China-Australia Free Trade Agreement. Bilateral economic and trade relations serve the business communities of both countries. The expo has received support from the commercial departments of the Australian and Chinese governments and enthusiastic participation from the Australian and Chinese business communities, making it a highly influential business event between the two countries.

Yuncang Winery’s participants in the 2023 Australia-China Expo include Yuncang Winery founder Jing Tao, Yuncang Winery President Guo Dongwei, Yuncang Winery supply chain leader Suo Fengchao, Yuncang Winery financial and administrative head Wei Qian, Jing Fang, chief sommelier of Yuncang Winery, the team of Yuncang Winery, local Australian partners AUSTRALIA LEESON PTY LTD and Australia Yueyang Overseas jointly supported this event. With the promotion of many parties, In addition to participating in this exhibition, Yuncang Winery also conducted in-depth visits and negotiations with local wineries and wine merchants.

At the meeting on the afternoon of September 16, Jing Tao, chairman of Yuncang Winery, gave a keynote speech on "Liquor Products Buy Globally and Sell Globally", focusing on the optimization of industrial chains, centralized procurement advantages, and regional differences in multiple countries. Several aspects such as sales opportunities are discussed. Wine bottles, packaging, and wine labels in mainland China have certain price advantages, and packaging design and quality are also relatively advanced. Chinese wine labels, packaging, and bottles are shipped to overseas wineries for filling. Filling and processing, and then selling it globally, can save costs on packaging and at the same time increase the beauty of the packaging, making the product more advantageous.

The products displayed by Yuncang Winery include Haomai liquor from Maotai Town in China, FENDI CLUB beer produced in Shandong, China, LEESON wine purchased locally in Australia and sold through third parties in Southeast Asia, and LEESON wine purchased locally in Australia and sold to mainland China. non-alcoholic grape juice and other products. Guo Dongwei, president of Yuncang Winery, said that he has plans to open up the Australian market for Chinese liquor and beer. During this exhibition, he will visit Australian alcohol dealers, supermarkets and other channels to explore China. The possibility of bringing liquor, beer and other products to Australia.

Yuncang Winery started with a few red wines and now has about 200 kinds of wines. It not only needs to continuously launch new products, but also forms a certain scale of pipelines in the market. In terms of product planning, Suo Feng, head of the supply chain of Yuncang Winery, Chao said that in addition to launching several special beers in the near future, Yuncang Winery will also focus on products such as Scottish Whiskey, French Whiskey, and brandy from French cognac producing areas.

This trip to Australia mainly focused on inspecting Australian non-alcoholic grape juice and Australian wine suitable for the Hong Kong and Vietnamese markets. Through the exhibition, I was able to get to know many local wine merchants, expand the breadth of purchasing, and accumulate more resources for product optimization.

This exhibition attracted more than 200 well-known Australian and Chinese companies to participate, including: thousands of products and services in alcohol, food, real estate, finance, e-commerce, tourism, education, immigration, green energy and other categories. Yuncang The winery participated in the exhibition as a comprehensive service exhibitor for the Chinese wine industry, contributing to the trade between the two countries.