Yuncang Winery's brand HOMANLISM Baijiu: not only pays attention to liquor, but also pays attention to culture

The quality of the brand should resonate with users. How does Yuncang Winery's brand HOMANLISM Baijiu capture the hearts of consumers? The secret lies in the brand's "scene culture creation and output". Judging from the deeply rooted slogan "Life is heroic, drink HOMANLISM", Yuncang Winery's brand HOMANLISM baijiu not only pays attention to sauce wine, but also pays attention to culture.

HOMANLISM Baijiu, a brand under Yuncang Winery, adheres to the traditional brewing process and is brewed with pure grains. It is a serialized liquor with multiple categories, multiple packages, and multiple price ranges. The initial Maotai-flavored wine series is produced in Maotai Town, the core production area of Maotai-flavored wine. To make Maotai-flavored wine well requires a good culture. You can feel the slogan "Life is heroic, drink HOMANLISM". With the continuous radiation of this cultural concept, more blood has been incorporated into the Maotai-flavored wine consumer market that was originally full of age, and many consumers have learned about Yuncang Winery's brand of heroic baijiu, and completed the collision with baijiu in the interlacing .

01Traditional liquor brands increase consumers' trust through media endorsement

HOMANLISM Baijiu, a brand of Yuncang Winery, is a brand that brews pure Maotai-flavored wine with ingenuity. It is produced in Maotai Town, Guizhou Province, a sacred place. It is understood that Maotai Town has unique environmental factors such as terroir, climate, raw materials and microorganisms that cannot be replicated. The inherent advantages of special flavor, high quality and scarce resources are the fundamental foundation of the brand in winemaking.

Yuncang Winery's brand HOMANLISM Baijiu also invited Wu Qihua, Period and Lu Liangwei to join hands to endorse. Wu Qihua has played many impressive roles, and his elegant temperament is in line with the connotation of liquor; the actor Full Stop brings joy to everyone through sketches and film and television works, shares happiness, and makes people feel joy; Lu Liangwei has true temperament and true feelings , Steady and down-to-earth, neither arrogant nor impetuous, dedicated to professionalism. They will join hands with Yuncang Winery to stick to their ingenuity and infiltrate the HOMANLISM liquor brand and its cultural concept into the hearts of more people.

At the same time, Yuncang Winery also promotes to the market through high-frequency TV media, high-speed rail advertisements and Internet marketing. The popularity of the brand has been pushed to the peak, "Drinking HOMANLISM in life, gathering with friends, visiting relatives and friends, recommending HOMANLISM liquor", increasing the emotional resonance with consumers.

02 Behind the brand culture is a strong quality fortress

The rise of a brand is inseparable from the endorsement of the brand, and the strength of a brand must always maintain the original intention of "brewing pure sauce-flavored wine" and always put quality first. In addition to giving full play to the unique natural conditions of the place of origin, the brewing process itself is also very strict.

The brand adheres to the "12987" Kunsha ancient fine brewing technology, with one production cycle per year, two feeds, nine cooking, eight fermentations, and seven wine extractions. The five-year wait is only for pure wine, of course, the taste is more mellow , the aftertaste is longer. In order to ensure the quality and taste of the wine, the brand also carefully selects raw materials. The unique red tassel glutinous sorghum in Maotai Town exudes a mellow aroma in the brand HOMANLISM Baijiu of Yuncang Winery.

In terms of wine making technology, the HOMANLISM liquor brand under Hainan Yuncang Winery Co., Ltd. pursues excellence. In order to make the aroma and taste of the wine more prominent, each round requires the winemaker to be aware of it, measure the concentration, and taste it in person if necessary, so as to ensure that the quality and yield meet the requirements. Make the taste feel like the fans of Yuncang Winery.

It is this almost "stubborn" quality requirement that is a serialized liquor with multiple categories, multi-packages, and multiple price ranges. For gatherings with friends, visiting relatives and friends, HOMANLISM liquor is recommended. Through TV media, high-speed rail advertisements, and the Internet, it is exported to the consumer market as an endorsement, thereby covering consumers. Let consumers reverse output, voluntarily stand for the brand, and do publicity, thus forming the sustainable development of the brand.

03Return to the original heart, traditional culture returns in the new era

What is the slogan of the brand of Yuncang Winery, HOMANLISM Baijiu? These are the extension of brand culture. The brand culture of HOMANLISM Baijiu, a brand that truly belongs to Yuncang Winery, is the long-standing "wine" culture in China. Life should be lived boldly, boldly and happily.

It is under the guidance of this cultural concept that HOMANLISM Liquor makes wine seriously, does business earnestly, and completes its own job as a wine maker; The mutual integration and penetration of culture and artistic conception, artistic conception and imagination.

It has to be said that Yuncang Winery’s brand, HOMANLISM Baijiu, can select the essence of heroic, bold, and happy culture, sublimate and transform it, and integrate it with the current market to create a brand of HOMANLISM Baijiu that is exclusive to "Yuncang Winery". People" new life, new attitude, and the export of this traditional culture, while gaining popularity, it has played a positive role in positive guidance.

The brand of Yuncang Winery, HOMANLISM Baijiu, understands sauce wine, and it can brew good wine with endless aftertaste; the brand of Yuncang Winery, HOMANLISM Baijiu, understands culture, and it can insist on guiding a positive attitude towards life; HOMANLISM Baijiu knows how to operate, and it knows that the longevity of a brand is more about the strength of the brand itself. Conquer the public with quality, and resonate with users through brand culture, which narrows the relationship with consumers. Quality and publicity are both grasped, and both hands are hard.