Yuncang Winery signed a high-speed rail advertising agreement with Huatie Media Group Co., Ltd.

On September 19, 2022, Hainan Yuncang Winery Co., Ltd. and Huatie Media Group Co., Ltd. held a strategic cooperation signing ceremony. The two parties reached an in-depth strategy on the advertising and promotion of Yuncang Winery's HOMANLISM Baijiu on Guangzhou Railway Bureau's high-speed trains. cooperate. Based on the good mutual trust relationship, the two parties will actively promote the brand cooperation of HOMANLISM Baijiu, and build a better influence for the brand of HOMANLISM Baijiu with the help of the huge traffic of high-speed trains.

Huatie Media Group Co., Ltd. is a comprehensive media group integrating multimedia and multiple formats such as national high-speed rail train media, high-speed rail station media, ordinary speed train media, aviation media, travel marketing, interactive experience marketing, and event marketing. The group was established in 2016. It has established dual headquarters in Beijing and Shanghai, and set up headquarters in Guangzhou, Shenzhen, Nanjing, Wuxi, Suzhou, Hefei, Hangzhou, Ningbo, Wenzhou, Fuzhou, Xiamen, Changsha, Wuhan, Zhengzhou, Xi'an, Chengdu, Chongqing, Harbin, Shenyang, There are wholly-owned subsidiaries or branches in 29 provinces and cities including Nanchang, Guiyang, Qingdao, Jinan, Tianjin, Lanzhou and Shijiazhuang, with more than 1,000 employees.

In 2017, Huatie Media began to deploy high-speed railway station media. Currently, it has Beijing Railway Station, Beijing West Railway Station, Beijing North Railway Station, Beijing Chaoyang Station, Beijing Fengtai Station, Nanjing South Railway Station, Hangzhou East Railway Station, Harbin West Railway Station, Shenyang North Railway Station and Shijiazhuang Station. , Zhangjiakou Railway Station, Jinan Railway Station, Xuzhou East Railway Station, Xi'an North Railway Station, Lanzhou West Railway Station, Chongqing West Railway Station, Chengdu East Railway Station, Guiyang North Railway Station, Fuzhou Railway Station, Fuzhou South Railway Station and other national core high-speed railway stations, and operate with major mainstream airlines Units have successively launched strategic cooperation.

Yuncang Winery belongs to Hainan Yuncang Winery Co., Ltd., which is an online sales platform for traditional wine business, and is a member unit of China Wine Association.

Yuncang Winery is a combination of Yuncang + Winery. It takes part of the traditional wine business online, supports offline business, and can also purchase online. You can buy what you want offline. Who is the supplier offline? Who is the online supplier? Suppliers provide Internet online services according to the traditional wine wholesale business. They can pick up goods in batches or send them one by one according to the order. Dealers do not advocate stockpiling except for wine for display, and they operate flexibly.

Compared with the traditional wine business, it provides online services such as product display, ordering, statistics, and customer management that are consistent with the offline business and online business, and realizes the integration of online and offline sales business. Online orders can be placed and shipped from the warehouse according to the order information, reducing multiple transshipments and saving costs, allowing consumers to enjoy more affordable prices.

At this event, Mr. Guo Dongwei, president of Yuncang Winery, signed a contract with representatives of Huatie Media Group Co., Ltd. The spokesperson of the Haomai brand liquor is the actor Mr. Wu Qihua. Guo Dongwei introduced the products of HOMANLISM Maotai-flavored wine and the services of Yuncang Winery The concept and characteristics have been recognized by the signing representatives of Huatie Media Group Co., Ltd.

This signing is a cooperation between the two parties on the high-speed rail and bullet trains for the HOMANLISM liquor brand. In the future, a wider range of in-depth cooperation will not be ruled out to build the brand influence of Haomai sauce-flavored liquor products, and at the same time, it will also help consumers better understand Yuncang The Halma brand under the chateau achieves better results.