HOMANLISM Baijiu of Yuncang Winery signed a strategic cooperation agreement with the Chengdu Railway Bureau on high-speed rail advertising

On September 29, 2022, Yuncang Winery, the national operating and sales unit of HOMANLISM Baijiu, and ZOSE Zhongzhou International Media Co., Ltd. signed a strategic cooperation agreement for video advertising in the high-speed rail/EMU carriages of Chengdu Railway Bureau in Beijing.

In this contract signing event, Mr. Zhang Yidong, the independent director of Yuncang Winery, the co-founder of the Mentor Board (EPOW.NDAQ), and the managing partner of Lanji Investment, represented the heads of Yuncang Winery and ZOSE Zhongzhou International Media Co., Ltd. in Beijing Complete the signing ceremony. The main content of the contract is that the HOMANLISM Baijiu brand under Yuncang Winery signed the video advertisements in 230 sets of high-speed rail/EMU carriages of the Chengdu Railway Bureau. At that time, you can see the advertisement of HOMANLISM Baijiu in the high-speed rail/EMU carriage. ZOSE Zhongzhou is a professional media company that has the qualification to sign high-speed rail/high-speed train advertisements, and is also the advertising service provider of Yuncang Chateau HOMANLISM Baijiu.

Whether it is in terms of number of people or mileage, high-speed rail has become an important means of transportation for people's daily life, connecting many cities and attracting customers from all over the country. It is an excellent advertising platform for the whole country. The mileage of my country's high-speed rail has surpassed that of ordinary trains. High-speed railway advertising media can not only achieve high national coverage, but also high regional penetration. The strong communication and coverage will definitely boost the influence of Yuncang Winery's HOMANLISM liquor brand.

Based on the huge passenger flow base, the extensive coverage of the national market and the strong penetration into the block market, the high-speed rail provides a new marketing scenario for the communication of the HOMANLISM liquor brand under Yuncang Winery, and realizes the strengthening of immersion marketing The popularity of the HOMANLISM Baijiu brand under Yuncang Chateau has enhanced the reputation of Yuncang Chateau.

It is understood that over the years, Yuncang Winery has invested in advertisements on multiple platforms from CCTV, satellite TV, magazines, Internet to high-speed rail advertisements, forming an all-round coverage of target consumer groups and shaping the brand's corporate image. The high-quality platform is powerful. The brand influence and fan base of the brand have also become the wings to help the brand take off, making the image of a professional brand deeply rooted in the hearts of the people.

HOMANLISM Baijiu is underwritten by PICC People’s Insurance Company of China for product liability insurance. It is the first liquor brand launched by Yuncang Winery. It is endorsed by three stars, Lu Liangwei, Wu Qihua, and Period. The initial products are all from Maotai Town, Guizhou Province. Maotai-flavored liquor is divided into different series and multi-series products with different prices, striving to meet the needs of different consumption scenarios.

Yuncang Winery and the high-speed rail/motor car advertising interactive publicity and offline magazine promotion, plus the close combination of secondary communication on the network line and CCTV, satellite TV and other link marketing and promotion methods have formed an integrated online and offline marketing model. With advertising creative marketing that fits the brand's tonality and media-specific scenarios, it can better stimulate the emotional resonance between the HOMANLISM liquor brand under Yuncang Winery and consumers, and realize the marketing of the HOMANLISM liquor brand.