Yuncang Winery signed a contract with Hong Kong actor Lu Liangwei as the spokesperson for HOMANLISM Baijiu

On September 28, 2022, HOMANLISM Baijiu, a brand of Hainan Yuncang Winery Co., Ltd., joined hands with the famous movie star Lu Liangwei to sign a contract with Lu Liangwei as the brand spokesperson for HOMANLISM Baijiu. This time, Yuncang Chateau HOMANLISM Baijiu is another HOMANLISM brand spokesperson signed after Wu Qihua and the period. Jing Tao, chairman of Yuncang Chateau, Guo Dongwei, president of Yuncang Chateau, and Zhang Yidong, independent director of Yuncang Chateau, attended the signing ceremony.

Lu Liangwei is a very friendly actor. Many people say that you can always learn something useful from him. Lu Liangwei has been in the industry for decades and has starred in countless classic film and television works, such as "The Lame Man", "The Fuse", "Shanghai Beach", "Snow Mountain Flying Fox", "Dharma Patriarch", "The Overlord of Western Chu" and "Party Founding", etc., are well-known to the audience for their heroic demeanor. Off-screen, Lu Liangwei is keen on various charitable activities, and has won many honors such as the Outstanding Chinese Award in the Who's Who in China, the Image Ambassador of the China Legal Aid Foundation, and the Outstanding Contribution Award for Social Welfare Media. It can be said that he is a senior entertainer with professional and public honors.

This kind of life attitude of being down-to-earth, constantly improving, and pursuing a long-term goal coincides with the implication of Yuncang Winery's brand HOMANLISM Baijiu. The temperament and connotation of the sauce wine are in line with Mr. Lu Liangwei's personality - true temperament, true feelings, steady and down-to-earth, neither arrogant nor impetuous, and devoted to professionalism. In fact, regardless of Lu Liangwei or Haoma Baijiu, the long-term principle they both adhere to is the ingenuity of ingenuity.

Yuncang Winery belongs to Hainan Yuncang Winery Co., Ltd., which is an online sales platform for traditional wine business, and is a member unit of China Wine Association.

Yuncang Winery is a combination of Yuncang + Winery. It takes part of the traditional wine business online, supports offline business, and can also purchase online. You can buy what you want offline. Who is the supplier offline? Who is the online supplier? Suppliers provide Internet online services according to the traditional wine wholesale business. They can pick up goods in batches or send them one by one according to the order. Dealers do not advocate stockpiling except for wine for display, and they operate flexibly.

According to Guo Dongwei, president of Yuncang Winery, it is a lucky thing to have Mr. Lu Liangwei endorse HOMANLISM Baijiu. For HOMANLISM Baijiu under Yuncang Winery , the use of celebrity endorsements is a sign of confidence in the brand and confidence in the market. Promotion, sales conversion is not the ultimate appeal of the brand, but more attention is paid to endorsements with a high degree of fit to enhance consumers' deep awareness of the brand of HOMANLISM liquor. We must seize the opportunity of the era of consumption upgrades and bring consumers better Consumption experience, and brand precipitation takes time, so there is no rush. Only by doing a good job in service and quality, and laying a relatively solid foundation through the long-term development and deep cultivation of the brand in the market, can it establish a real reputation among consumers.

HOMANLISM Baijiu is underwritten by PICC People’s Insurance Company of China for product liability insurance. It is the first liquor brand launched by Yuncang Winery. The initial products are Maotai-flavored liquor from Maotai Town, Guizhou Province. They are divided into different series. It is divided into multiple series of products with different prices, and strives to meet the needs of different consumption scenarios.

Together with Lu Liangwei as the spokesperson of Yuncang Winery's brand HOMANLISM Baijiu, it also started the transformation of Yuncang Winery from the main red wine business to the comprehensive wine sales method of red wine + white wine. Sales supply to the store, indirect supply to the terminal, the store purchases the goods and sells them in the store by itself. By signing the contract with Mr. Lu Liangwei, the HOMANLISM liquor, one of the brands under Yuncang Winery, is easier to remember and deserves attention.