Yuncang Winery decodes the fluctuating trend of sauce wine craze in 2023

2022 has just passed, and entering 2023, the sauce and wine industry will present a more complex development format. On the one hand, the consumption is cold and the popularity of categories has dropped, which has brought troubles and hesitation; on the other hand, leading wine companies have increased their "bets", the production has increased significantly, and the strong capital injection of multiple brands has shown positive prospects for the development of the industry. factor. The increasingly in-depth and complex industry development trend has triggered new thinking of observers and researchers on industry cognition.

In 2022, despite changes in the international situation, epidemic restrictions, and consumption slump, there are still many bright spots in the entire liquor industry. The trend of market diversification is obvious, thick, clear, and soy sauce are in full bloom, and new star brands of soy sauce and wine are rising and developing steadily. After several years of rapid development, the soy sauce and wine industry has completed a stage of expansion and opened up a new situation for development. The competition structure of sauce and wine enterprises will gradually change from "knockout competition" to "elite qualifying competition". In the industry differentiation, the development direction of enterprises will be more clear.

It is reported that Yuncang Winery belongs to Hainan Yuncang Winery Co., Ltd., which is an online sales platform for traditional wine business and a member unit of China Wine Association. Yuncang winery is a combination of cloud warehouse + winery, cloud warehouse delivery, winery experience, part of the traditional wine business is online, offline tasting is advocated, and buyers need to find suppliers offline to pay themselves) , You can pick up goods in batches or ship them one by one according to the order. Dealers do not advocate hoarding goods except for display wine and basic inventory, and the operation is flexible.

Compared with the traditional wine business, Yuncang Winery provides dealers with online services such as product display, ordering, statistics, and customer management, realizing the integration of online and offline sales business. Customers can experience in the physical winery, and can purchase on-site, pick up goods, or go online and offline. Only according to the order information, the goods are shipped from the warehouse, reducing multiple transshipments and saving costs, allowing consumers to enjoy more affordable prices.

Regarding market changes, Yuncang Winery believes that in 2023, sauce wine will gradually shift from a period of category expansion to a period of brand competition. Sauce and wine are gradually entering the "middle class" and are still growing steadily. Although the wave of sauce and wine brands is in a state of two-level differentiation, the sauce and wine industry is still in a stage of overall stable production and sales, stable growth in revenue performance, continuous transformation and upgrading, and a new development stage. Maotai wine has strong growth resilience: on the one hand, factors such as policy guidance, government support, production area empowerment, and innovation promotion are promoted; on the other hand, the performance of many famous wine companies, well-known brands, and advantageous production areas in 2022 will continue increase.

From the perspective of Yuncang Winery, in 2023, the liquor market will stage a more intense sales battle, the competition will be more intense, and the market atmosphere will be more active, but opportunities will definitely be reserved for companies and brands that keep the bottom line of quality. It is not difficult to find that quality must be the fundamental factor of enterprise development, and it is also regarded as an element of sustainable development by every enterprise. In order to strengthen quality control and ensure quality, Yuncang Winery will join hands with wine industry enterprises to promote stable production and high quality from all aspects, all fields, and the whole process. Chinese liquor quality expression system.

In the face of changes in the industry and complex situations, not to follow the trend, not to be impetuous, and to strive to make every bottle of wine with exquisite brewing technology and ingenuity is the quality value that Yuncang Winery always follows. In the Maotai wine market where there are many brands, Yuncang Winery is committed to creating a benchmark brand of high-quality Maotai wine, which will also be a unique color.