Yuncang Winery has long adhered to brand culture building to create excellent quality and resonate with users

"Long-termism" has often been mentioned by market researchers at home and abroad in the past two years, interpreting it as "persisting in doing one thing for a long time". It is given different meanings in different industries. For liquor companies, on the basis of long-term persistence, it is necessary to extend the deep connotation of creating long-term and long-term value.

For the cultural shaping of the brand, long-term persistence is the action, and the improvement of brand influence is the result;

Brand is the core driving force for an enterprise's upward development, and brand building is the only way for wine companies to seek long-term development. To do a good job in brand building, it is necessary to start from the production area culture, wine culture, craft brewing, selling points that are different from competitors, and consumer reputation. The accumulation and promotion of wine culture is like wearing wine brands. Putting on a unique and gorgeous coat, the recognition and favorability will be improved.

It is understood that the three major brands of Yuncang Winery, including LEESON, Bold & Generous and HOMANLISM, use different brand decision-making strategies for different categories. Categories meet the differentiated needs of different market segments, which is conducive to meeting the different consumption needs of consumers and helping to occupy more market segments.

Yuncang Winery pays attention to the shaping of brand culture, and takes long-term persistence as the goal to continuously enhance the brand's influence. Each of its brands has its own unique culture, which is promoted to the market through high-frequency TV media, high-speed rail advertisements and online marketing. While building a good reputation, it also does a good job in the accumulation of wine culture and increases the emotional resonance with consumers.

Creating good quality is an action, and the long-term trust of consumers is the result.

For the future development of China's liquor industry, the liquor market is full of flowers, and excellent quality is undoubtedly the key to making products stand out. As the saying goes, "good mountains and good water make good wine", Yuncang Winery agrees that it is very important to choose the wine production area. A good production area is born with an excellent basic brewing environment, air, moisture, and microbial groups, without huge changes in the external environment Under the influence of the wine, the sustainable and excellent environment in the production area escorts the quality of the wine.

Yuncang Winery actively improves the quality of wine, constantly seeks cooperation and discussion with the industry, focuses on consumer demand, insists on the quality of brand wine, is a stickler for traditional crafts, and is born to protect distributors and consumers.

Yuncang Winery adopts direct delivery from the factory to dealers and consumers, providing dealers and consumers with one-stop pre-sales and after-sales problems, so that consumers do not have to worry about the authenticity of the products, ensuring that the products will not Was shoddy.

By analogy, we can understand that the long-termism pursued by liquor companies is a marathon that leads the company to glory, and those liquor companies that insist on doing one thing for a long time in all aspects will undoubtedly win the final victory in this track.

Yuncang Winery implements corporate culture, continuously improves product competitiveness, strengthens strategy, develops internal skills, and moves towards its own long-termism. Serve consumers with original intentions, conquer the public with quality, resonate with users through brand culture, and narrow the relationship with consumers, focusing on both quality and publicity. After years of continuous improvement in quality and deep cultivation of the basic market, Yuncang Winery has become more popular in the market. On a solid foundation, it will expand in a timely manner to find a broader development space for the vigorous and overflowing brand power. The important direction of Yuncang Winery.