Yuncang Winery tells you about the development of Chinese liquor flavor

It is reported that traditional Chinese liquor did not have the concept of aroma type at first, but currently, there are 12 major aroma types. Luzhou-flavored, sauce-flavored, light-flavored and rice-flavored are four basic flavors; The eight fragrance types, the fragrant and fragrant type, are unique fragrance types derived from one or more of the four basic fragrance types through the combination of craftsmanship.

Yuncang Winery will tell you about the development of Chinese liquor flavor. Hainan Yuncang Winery Co., Ltd. (referred to as Yuncang Winery) is a wine wholesale platform and a member of the China Liquor Association. Yuncang Winery owns three major brands, including LEESON, Bold & Generous and HOMANLISM. By making part of the winery's business online, it supports both offline business and online procurement. The display of offline suppliers and online suppliers is consistent with the business model. This method of one-piece delivery in the cloud warehouse, offline winery experience, and online shopping allows distributors to operate at low cost and consumers to buy wine more affordable , dealers can pick up the goods in batches or send them one by one according to the order.

The concept of liquor flavor type was first put forward in the preparatory meeting of liquor appraisal held in 1978 (Changsha) before the third national liquor appraisal conference (Dalian) was held in 1979. It is understood that the development of Chinese liquor flavor has a history of 44 years since the concept of liquor flavor was first proposed at the Third National Liquor Appreciation Conference in 1979.

At the preparatory meeting before the third National Liquor Appraisal Conference, experts believed that due to the large number of wine samples participating in the evaluation and the large differences in styles, it was inconvenient to compare with each other. The aroma and taste of traditional liquors in various parts of China are not the same. It is difficult to ensure objective and accurate evaluation of different wines together. In order to make the selection more fair, an attempt was made to evaluate the aroma type, and the liquor was divided into five types: sauce-flavored, strong-flavored, light-flavored, rice-flavored, and other flavors. Liquor with different flavors is divided into two categories: Daqu and Fuqu.

For the first time in this session of wine tasting, liquors were classified according to different aroma types, saccharification agents and production processes: Daqu Luzhou-flavor type, Maotai-flavor type and Fen-flavor type, Bran Koji-flavor type, Maotai-flavor type and Fen-flavor type, rice-flavor type , Other fragrance types and low intensity groups. After 1979, with the inheritance and innovation of liquor brewing techniques and scientific and technological progress, the assessment indicators such as liquor production technology, aroma components, and flavor characteristics were further improved, and the aroma types of liquor were gradually separated from other aroma types. There are eight kinds of liquor aroma types, including aroma type, thick sauce and aroma type, sesame aroma type, black bean aroma type, special aroma type, old white dry aroma type and rich aroma type. As a result, the market structure of today's 12 major flavors of liquor has been formed.

After the concept of liquor flavor was put forward, the liquor industry also experienced a competitive development stage in which the three major flavors took turns to be the leader. In recent years, special-flavor liquors other than the three major flavors of Nongqing sauce have also developed rapidly. Representative companies such as mixed-flavor, rich-flavor, and soy-flavor types have handed over impressive report cards.

Haomai Baijiu, a brand of Yuncang Winery, is jointly endorsed by three stars, Lu Liangwei, Wu Qihua, and Period. Joy is a good meaning for Haomai Baijiu.

The initial product launched by HOMANLIS is Maotai-flavored liquor from Kweichow Moutai Town. With Maotai-flavored wine as the entry point, there are two-bottle small gift boxes, four-bottle light-packed wine, and single-bottle single-boxes. For the gift box wine with wine accessories, cooperate with powerful manufacturers in Maotai Town to strictly select products; however, as a baijiu brand, Haomai Baijiu is also actively contacting manufacturers of strong-flavor and light-flavor types. In the future, it is not ruled out to launch multi-flavor types based on the same brand A series of liquors to meet the different tastes and consumption needs of consumers.

Some industry insiders believe that the evolution of Chinese liquor from the original four basic flavor types to the twelve major flavor types highlights the diversified development trend of the wine industry and is also the evolution of liquor flavor types from a competitive market to a competitive market. With Yuncang Winery's observation of consumers, people's consumption demand for wine is constantly changing, and consumers are paying more and more attention to quality and individuality. In order to meet the new consumer demand, the wine industry has carried out fruitful explorations in innovative brewing techniques and innovative quality expressions, and the flavor types of characteristic liquors are still being further enriched.