Yuncang Winery strictly builds its three high-quality brands

The beverage industry has entered a new cycle of high-quality development, and the market operation and brand operation rules are also changing at any time. Under the consumption trend of pursuing quantity in the past, the market growth of the beverage industry is increasingly dependent on the improvement of quality. The market growth and sustainable development of the industry It also depends on the support of high-quality products and high-quality consumption.

In recent years, Yuncang Winery has never stopped in pursuit of high quality. Yuncang Winery's pursuit of quality is not only reflected in the continuously expanding categories, but has long been integrated into the blood of enterprise development, penetrated into every link of enterprise development, touched every corner of management, and constantly pursued Excellent quality, and strive to make every drop of wine a legacy of ingenuity.

Hainan Yuncang Winery Co., Ltd. (referred to as Yuncang Winery) is a wine wholesale platform and a member of the China Wine Association. Yuncang Winery owns three major brands, including LEESON, Bold & Generous and HOMANLISM. By making part of the winery's business online, it supports both offline business and online procurement. The display of offline suppliers and online suppliers is consistent with the business model. This method of one-piece delivery in the cloud warehouse, offline winery experience, and online shopping allows distributors to operate at low cost and consumers to buy wine more affordable , dealers can pick up the goods in batches or send them one by one according to the order.

Every high-quality brand launched by Yuncang Winery is born to protect distributors and consumers. Yuncang Winery adopts direct delivery from the factory to dealers and consumers, providing dealers and consumers with one-stop pre-sales and after-sales problems, so that consumers do not have to worry about the authenticity of the products, ensuring that the products will not Was shoddy.

There are many benefits of direct delivery from the Yuncang winery factory. For dealers, there is no pressure on inventory, and there is no need to worry about unsold goods and overstocking. In addition, dealers do not need to be spontaneous, save the cost of express delivery, and can also solve various problems. Basically, it is the model of lazy shopkeepers. As long as the order is placed, it can be shipped quickly. Consumers don't have to worry about the authenticity of the product, which ensures that the product will not be shoddy. The price is open and transparent, whether dealers or consumers have problems, they can give feedback in time, and provide one-stop pre-sales and after-sales solutions.

By moving the traditional wine sales business to the Internet, Yuncang Winery provides convenient online services such as product display, ordering, statistics, and customer management. One-time transportation, small profits but quick turnover, and the establishment of an operating system that pursues long-term and stable repurchase by customers.

The three major brands of Yuncang Winery, including LEESON, Bold & Generous and HOMANLISM, respectively use different category brand decision-making strategies. The differentiated needs of market segments are conducive to meeting the different consumption needs of consumers and helping to occupy more market segments. The quality of all wines in Yuncang Winery is a stickler for traditional crafts. This requires the company to have the determination to develop, to correctly understand the popularity of the category, to calm down, slow down, and sink down, to brew its own fine wine, and to create its own product personality. .

Yuncang Winery promotes quality improvement through ingenious brewing, promotes brand development through cultural empowerment, and promotes performance growth through market expansion. After years of continuous improvement in quality and deep cultivation of the basic market, Yuncang Winery has become more popular in the market. On a solid foundation, it will expand in a timely manner to find a broader development space for the vigorous and overflowing brand power. The important direction of Yuncang Winery.