Yuncang Winery continues to launch multi-category high-quality wines

With the ever-changing environment of the beverage industry and the increasing intensity of competition, if you still only stay in the past way of thinking, you will not be able to survive for a long time, and you can only continue to upgrade and iterate. With the continuous change of pipeline types and the gradual enrichment of merchant groups in the industry, it has actually verified that this huge group is actively or passively changing or even reforming. Therefore, it can be said that the national alcohol and water merchant group is moving towards specialization as a whole.

The beverage industry is an extremely special and complex industry, which requires enterprise operators to have strong professionalism and a sensitive grasp of the ever-changing market. Yuncang Winery believes that there is no shortage of wine in the wine industry, but there is a long-term shortage of good wine. As competition extends to the upstream of the industry, high-quality wine has become the foundation for the survival of the company, and it is also the brand development that can stand in the Chinese wine industry for a long time. key. Based on the premise of quality upgrading, Yuncang Winery has improved, iterated and innovated the craftsmanship to achieve an overall improvement in quality.

Hainan Yuncang Winery Co., Ltd. (referred to as Yuncang Winery) is a liquor sales company. Yuncang Winery owns three major brands, including LEESON, Bold & Generous and Haomai Baijiu. (HOMAN LISM). By making part of the winery's business online, it supports both offline business and online procurement. The display of offline suppliers and online suppliers is consistent with the business model. This method of one-piece delivery in the cloud warehouse, offline winery experience, and online shopping allows distributors to operate at low cost and consumers to buy wine more affordable , dealers can pick up the goods in batches or send them one by one according to the order.

The sustained and steady growth of China's economy, the increase in residents' income, the expansion of the middle class, and the upgrade of alcohol consumption have a solid foundation. All of the above are the driving forces behind the strong recovery of alcohol. Yuncang Winery has a unique brand advantage and is more trusted by consumers. It has continuous product innovation, brand innovation, and service innovation to promote industrial upgrading.

Consumption upgrades, product innovation and upgrades accelerated. With the improvement of China's consumption level, the growth of consumer groups has directly promoted the differentiation and fission of traditional alcohol consumption, and alcohol consumption has entered an era of diversification and individualization. In order to meet the consumption needs of modern people and specific groups in an all-round way, Yuncang Winery has continuously launched new products of various categories. In the context of the new era, consumers are pursuing products that show their individuality and self, emphasizing health, quality, and experience. Drinking quality, drinking wine has become a new point of interest.

With consumption upgrades, consumers’ awareness of quality has reached a new level. Most wine brands have also made a lot of preparations and technical upgrades in terms of craftsmanship, technology, brewing, and raw materials. Only by reducing costs and increasing efficiency can technology The way of upgrading can solve consumers' demand for higher quality products.

In the age of competition and the fierce market, not only need to be stable and solid, but also need to be prepared for danger in times of peace and prepare for a rainy day in times of adversity. There are clear strategies, mature frameworks, and resource operations that match future development. Yuncang Winery intends to become a wine distributor platform with a full-category layout, catering to the trend of the market, with the purpose of deeply segmenting the market and fully occupying the needs of various categories. Taking advantage of the entrance advantages of Yuncang Chateau brand red wine, on the basis of the brand's existing superior products, use different brands to occupy different market segments, and jointly seize the competitor's market, to integrate and expand categories, to achieve drainage between products, and In order to attract more consumers and open up incremental markets.