Looking at the important measures of Yuncang Winery, the operator of Leisheng Red Wine, from three dimensions

It is reported that Yuncang Winery, the operator of Leisheng Red Wine, has recently started the merchant registration of online mall dealers with third-party payment companies. This is another important rectification after the last Yuncang Winery rectification. Last month, Yuncang Winery has completely canceled the member recommendation of the online store. All customers and distributors who register to buy products online pay attention to their own supply online store and form a point-to-point supply relationship with the supply online store. After being recommended by members, Yuncang Winery is more closely related to the traditional sales business, which is completely consistent with the traditional wine wholesale model, and provides services such as online mall and purchase, sales and inventory records for distributors who are qualified to engage in online sales.

At present, the Yuncang Winery Online Mall has opened the merchant registration portal for Yifutong third-party payment, and requires distributors who sell products to external parties to register independently. The merchant registration work of dealers on the third-party platform is provided by Yifutong (Beijing Hengxintong Telecom Service Co., Ltd.). Xiong Yaowen, the technical director of Yuncang Winery, signed a strategic cooperation agreement with Zhang Bin, chairman of Yifutong. , the two parties will carry out strategic cooperation in various aspects such as providing third-party payment services and settlement services to dealers in the online mall of Yuncang Chateau. It also requires distributors who sell products externally to register as an independent merchant.

The important measures of Yuncang Winery can be viewed from three dimensions:

One is to help dealers reduce costs and increase efficiency. Account reconciliation, account management, settlement, and checking are compulsory courses for financial personnel every day. Accounting and settlement may be performed manually in the initial stage of finance, but as the scale of transactions increases, manual operations will bring a huge workload. Therefore, this work needs to be done through fully automated third-party payment sharing. The first is collection. The third-party payment sub-account supports various collection channels, including but not limited to Alipay, WeChat payment, gateway, express, scanning code, etc., to ensure that the collection of each transaction is clear and traceable. In this way, financial personnel no longer need to manually operate, which saves a lot of personnel input costs, and at the same time improves the efficiency of collection and payment, and financial personnel can devote more energy to the analysis of transaction data.

The second is to help Yuncang Winery empower compliance. Fund pools and second-hand settlement issues have always been unavoidable topics for platform companies. To engage in payment and settlement business, platform enterprises shall obtain the "Payment Business Permit" with the approval of the People's Bank of China and become a payment institution. Engaging in this business without obtaining a payment business license violates the provisions of Items (3) and (4) of Article 4, Paragraph 1 of the "Measures for Banning Illegal Financial Institutions and Illegal Financial Business Activities", and destroys the payment and settlement business licensing system. If the order and security of the payment market are endangered, and the circumstances are serious, Article 225 (3) of the Criminal Law shall apply, and criminal responsibility shall be investigated for the crime of illegal business operation. It can be seen that if the platform is involved in Erqing, it is likely to be held criminally responsible. The third-party payment sub-account follows strict fund management principles, establishes the integrated registration of fund settlement system and financial system accounts, standardizes business operation processing, and guarantees the safety and timeliness of funds, accounts, and transaction settlement. At the same time, the perfect reserve fund management system strengthens fund management, regulates the management of customer reserve funds of payment institutions, and protects the legitimate rights and interests of the parties.

The third is to help enterprises and dealers optimize taxation. It is the obligation and responsibility of every enterprise to pay taxes legally and legally. From a tax point of view, corporate income, for example, pays the same corporate income tax. But in fact, most of the income of Yuncang Winery needs to be settled with distributors. This means that the platform has assumed huge tax liabilities for no reason. For a platform with a large transaction volume, such a huge tax is unacceptable. Therefore, through the third-party payment splitting ability to split accounts in the air, the transaction funds are not in the platform account, but are directly deposited in the bank's internal account. After the transaction is completed, the bank performs clearing and settlement. Reasonable division of each income, and the feedback of electronic receipts can effectively explain the tax relationship between the platform and dealers, so as to effectively control tax risks.