Yuncang Winery’s HOMANLISM Baijiu brand brews high-quality products, playing a combination of brand voices

Recently, Yuncang Chateau’s brand HOMANLISM Baijiu’s brand-new commercial film “Life is bold and drink HOMANLISM” shockingly landed on TV media, railway media, and news media. A good start for the upgrading of the corporate brand.

Make a brand voice combination to seize the advanced first-mover advantage of the brand

It is understood that Yuncang Winery's new brand HOMANLISM Baijiu is mainly based on the theme of "life is bold and bold", adhering to the traditional brewing process and brewing with pure grains. It is a serialized liquor with multiple categories, multiple packages, and multiple price ranges. Gathering friends, visiting relatives and friends, recommending HOMANLISM Baijiu, using wine as a medium, reinterpreting the scene-based application of liquor, using media as a platform, paying tribute to life, and accurately conveying a deeper and richer corporate brand connotation.

Yuncang Chateau’s brand HOMANLISM Baijiu has been promoted in all aspects through TV media, railway media, and news media. While showing the charm of “China’s new baijiu”, it has further made Yuncang Chateau HOMANLISM Baijiu have potential and strength , The bold brand image is more deeply rooted in the hearts of the people. It has continuously improved the credibility and influence of the corporate brand, realized a leap-forward upgrade of the corporate brand, and also built a bridge for dealers to better serve end customers.

2022 will be a crucial year for HOMANLISM Baijiu, a brand under Yuncang Chateau, to deepen its brand value and realize its leapfrog development. Yuncang Chateau HOMANLISM Baijiu will take this new brand film as an opportunity to carry out a series of themed activities of "Life is heroic, drink HOMANLISM", continue to detonate multiple communication, and create a "new paradigm" of liquor industry marketing. In addition, Yuncang Winery will also join hands with its brands to increase the precise delivery of high-speed rail airports, business districts, and core CBDs, complete the in-depth penetration of the brand image in mid-to-high-end consumer groups, and seize the first-mover advantage of brand advancement.

Build brand differentiation barriers with products as an important starting point

From the perspective of the industry, baijiu is an important consumer product in the daily life of Chinese people. Compared with red wine, in the context of a stable economic fundamentals and consumption upgrades, the penetration rate of the Chinese baijiu market will continue to increase, and the market prospect is promising in the future. Liquor companies should seize the opportunity to start from multiple dimensions such as product, quality, and pipeline. As the times change, they should increase more multi-dimensional publicity on the Internet to build their competitive advantage.

In the view of Yuncang Winery, products are the key to building a competitive advantage in the market, and also the cornerstone of building a corporate brand barrier. On the journey of steady development, Yuncang Winery HOMANLISM Baijiu has always aimed to pay close attention to product quality, focus on product innovation, continuously realize iterative upgrades of products, and create a product matrix with rich categories and covering multiple consumer groups.

At present, Yuncang Winery’s brand HOMANLISM Baijiu has launched three series, five series, six series, seven series and other product brands, and has established differentiated brand competition barriers. It is a serialized liquor with multiple categories, multiple packages, and multiple price ranges. The comprehensive wine industry brand label of the company is also becoming more and more recognizable.

The "hard power" of the product achieves the "soft power" of the brand. In terms of wine making technology, Hainan Yuncang Winery Co., Ltd. pursues excellence. In order to make the wine body, aroma and taste more prominent, each round requires the winemaker to Be careful, measure the concentration, and taste it yourself if necessary, so as to ensure that the quality and output meet the requirements.

Brand brewed products show the confidence of Chinese national brands

A brand is the embodiment of the comprehensive competitiveness of an enterprise, a city, or even a country. A high-level, world-class brand has far-reaching significance for shaping a country's image. Chinese liquor is one of the representative symbols of Chinese culture. It has a long history and profound cultural heritage. It should create an excellent national brand, so as to send out the "Chinese voice" to the world and highlight the "Chinese image".

The brand of Yuncang Winery, HOMANLISM Baijiu, is positioned as a "heroic, bold and happy" lifestyle, breaking the stereotype of traditional liquor and establishing a new image of liquor brand on the world stage. The brand of Yuncang Winery has a nationwide layout, focusing on creating a new pattern of Yuncang Winery with new innovations, new trends, and new directions, and creating pure grain wines that are more in line with modern people's pursuit of quality life.