Originated from Yuncang heroism, the taste of sauce is long

As the saying goes: "One side of the water and soil nourishes the other side of the people." People in different regions have different personalities due to differences in environment, geography and culture. As for baijiu, it is "one side of water and soil makes one side of wine". As the saying goes, "grain is the meat of wine, koji is the bone of wine, and water is the blood of wine." To make good wine, not only the raw materials and craftsmanship will affect the style of the wine, but also the local natural ecology, Environmental climate has a great relationship.

Kweichow Moutai Town is one of the main liquor production areas in the upper reaches of the Yangtze River. Its unique geographical conditions have created a major feature of Chinese liquor: Maotai-flavored liquor. The special climate, water quality, and soil conditions are beneficial to the fermentation and maturation of wine materials. At the same time, they play a decisive role in the microbial production, refinement, increase and decrease of aroma components in sauce wine.

Yuncang Winery is a subsidiary of Hainan Yuncang Winery Co., Ltd. It is a multi-channel platform that supports both offline business and online procurement by making part of the traditional wine business of the winery online. HOMANLISM Baijiu under Yuncang Winery is produced in Maotai Town, Guizhou Province, China. It uses local high-quality glutinous rice beams, wheat, and water as raw materials. It is produced by traditional solid-state fermentation. long.

HOMANLISM Baijiu is the first liquor brand launched by Yuncang Winery. It is jointly endorsed by three stars, Lu Liangwei, Wu Qihua, and Period. The initial products are Maotai-flavored liquor from Maotai Town, Guizhou Province. They are divided into different series and also divided into Multiple series of products at different prices, striving to meet the needs of different consumption scenarios.

In recent years, many drinkers have switched from strong-flavored and light-flavored liquors to sauce-flavored liquors. Why is Maotai-flavored Baijiu so popular? The difference between Maotai-flavored Baijiu and other liquors is that it has a unique Maotai-flavored style. The taste of Maotai-flavored Baijiu is mellow and fragrant, very delicate and elegant. Maotai-flavored liquor can be stored for a long time, as long as it is stored in the right way, it will become more fragrant and has a high collection value. At the same time, Maotai-flavored liquor is brewed with pure grains, with rigorous craftsmanship, contains ingredients that are beneficial to the human body, and has few volatile substances. Good Maotai-flavored liquor is not easy to drink, and it will not cause headaches, dizziness, etc. the next day. ill condition.

In order to adapt to market trends, meet the diverse needs of consumers, and maintain the sustainable and healthy development of the industry, Yuncang Winery uses high-quality product categories and a brand-new marketing model to meet consumers' continuously escalating and diversified consumption needs. , innovative marketing scenarios, new service forms, etc., let consumers experience a different consumption experience of soy sauce and wine.

Over the years, Yuncang Winery has invested in advertisements on CCTV, satellite TV, magazines, the Internet, and high-speed rail. Multi-platform advertising has formed an all-round coverage of target consumer groups and shaped the brand's corporate image. The strong brand influence of high-quality platforms Power and brand fan groups have also become the wings to help the brand take off, making the image of a professional brand deeply rooted in the hearts of the people.

Since the establishment of Yuncang Winery, it has been adhering to the spirit of craftsman, meticulously polishing products and providing services with heart. Yuncang Winery empowers HOMANLISM Baijiu by linking the core production areas of soy sauce wine, and serves wine lovers through personalized flexible production and Internet marketing tools, providing consumers with high-quality real wine, good wine, and safe wine.