The linkage between HOMANLISM liquor branding and quality strategy has attracted widespread attention from the outside world

Where will China's economy go in 2023? It is a topic that many economic experts pay special attention to, but all expert predictions need facts and data as the basis. This also means that only real economic scenarios can give the answer. From this perspective, the recovery of the alcohol industry during the Spring Festival in the Year of the Rabbit may be an excellent research object. During the Spring Festival, the consumer market picks up, and parties, dinner parties and gift-giving are more popular. Alcohol products, which are the first choice for gift-giving and as a popular player with meals, are also affected by this and ushered in a small peak in consumption. According to data released by the State Administration of Taxation on the 28th, during the Spring Festival of the Year of the Rabbit, consumption-related industries across the country increased by 12.2% compared with the Spring Festival holiday of the previous year. China's consumption momentum is expected to begin to recover in 2023.

At the macro level, the major logic of my country's economic development has transitioned from high-speed growth to high-quality development. At the same time, high-quality development has become a new criterion for all walks of life. Taking the liquor industry as an example, from 2016 to 2021, China's liquor production has declined for five consecutive years, but the other end of the decline is the compound growth rate of industry profits of 20.88%. Reducing volume and improving quality has been the key word in the development of the wine industry in recent years. Yuncang Winery also agrees with this, and wine consumption has entered a structural adjustment of "reducing production and improving quality". The low-end production capacity has been greatly reduced, and the linkage between branding and quality strategies of HOMANLISM liquor, a brand of Yuncang Winery, has attracted widespread attention from the outside world and has become the way to survive in the new market.

Liquor brands have a more urgent need for brand building, especially high-end liquor, which is particularly important to occupy the minds of users. It is understood that the branding strategies of HOMANLISM liquor are interlocking, and inviting spokespersons and media publicity for joint promotion is one of the corporate strategies. In terms of spokespersons, HOMANLISM Baijiu has invited three spokespersons, namely, the elegant Wu Qihua, the happy and happy actor Period and HOMANLISM, the forthright Lu Liangwei. For media promotion, HOMANLISM Baijiu joined hands with TV media, railway media, online marketing and other mass brand advertisements to roll out at full speed. The brand image has successively landed in major cities across the country, quickly covering and deeply reaching more consumer groups, and detonating the brand with high frequency volume. By strengthening the "sense of presence" again and again, and continuing to strengthen it, the HOMANLISM brand culture has been fully penetrated to all parts of the country and entered the vision of mass consumption.

In addition to brand marketing, quality competition is also the core focus of various wine companies. Since its establishment, HOMANLISM Baijiu has been adhering to the spirit of craftsman, meticulously polishing products and providing services with heart. Each bottle of HOMANLISM is carefully brewed by the winemaker. After a complicated process, from feeding to product delivery, it has gone through multiple links of tempering. Every glass of HOMANLISM Maotai-flavored wine has a unique style of outstanding sauce aroma, full-bodied wine, long aftertaste, and lasting fragrance in an empty glass.

HOMANLISM sauce-flavored wine uses the same wine quality and is divided into different packages to suit different scenarios. There are brother packs (simple packs, for drinking by yourself), event packs (card boxes, for promotion), and gift boxes (luxury gift boxes, for friends) ), allowing consumers to have a variety of choices through different series divisions, and pursuing customer repurchase rate with product cost performance.

In addition to the multi-packaging features, HOMANLISM liquor also launched serialized liquors with multiple categories and price ranges, including three series, five series, six series, seven series and other products. Among them, the seven series of 781, 782 and 783 are all pure Daqu Kunsha. Its style is famous for its outstanding sauce aroma, elegance and delicateness, full-bodied wine, and long-lasting fragrance in an empty cup. .

"Life is heroic, drink HOMANLISM", this impressive brand slogan integrates boldness, HOMANLISM, and the pursuit of happiness into the brand, which embodies a kind of value promotion, and also highlights the brand spirit of the relationship with partners and consumers. Life is HOMANLISM, drink HOMANLISM, good wine should drink HOMANLISM liquor. Whether it is a treat or a gift, or drinking two glasses alone, baijiu is the first choice of ordinary Chinese families. The human fireworks in the streets and alleys, and the high-end banquets for foreign guests are full of its presence everywhere. HOMANLISM Baijiu selects good wines and fine wines. It is delicious, inexpensive, cost-effective, high-quality wine, and has a strong aroma in the throat. For gatherings with friends, visiting relatives and friends, HOMANLISM Baijiu is recommended.