The three essential values of the "mainstream flavor" in the liquor industry

A good baijiu requires strict brewing process, time precipitation, and a unique birth environment. It is not that simple to brew a glass of Maotai-flavored wine with a deep memory. With the continuous prosperity and development of the liquor industry, new brands have emerged one after another. Among many baijiu brands in China, Maotai-flavored wine is the most popular of pure grain wine. Nowadays, Maotai-flavored wine has become more and more popular among people. Its craftsmanship and taste occupy a place in baijiu.

The rise of Maotai-flavored wine to become the mainstream flavor in the liquor industry today is inseparable from the three major values in the essence of Maotai-flavored wine, one is the environmental value, the other is the craft value, and the third is the time value. In order to adapt to market trends, meet the diverse needs of consumers, and maintain the sustainable and healthy development of the industry, Yuncang Winery uses high-quality product categories and a brand-new marketing model to meet consumers' continuously escalating and diversified consumption needs. , Innovative marketing scenarios, new service forms, etc., let consumers experience a different experience of sauce and wine.

Environmental value:

HOMANLISM Baijiu is the first liquor brand launched by Yuncang Winery. It is jointly endorsed by three stars, Lu Liangwei, Wu Qihua, and Period. The initial products are Maotai-flavored liquor from Maotai Town, Guizhou Province. Guizhou is the core production area of Maotai-flavored liquor. The water source, raw materials, and climate required for brewing Maotai-flavored liquor are all available in Maotai Town. Locally produced glutinous sorghum with red tassels is the main raw material for making Maotai wine, and it is also rich in tannins, which contribute to the unique flavor of Maotai wine. Coupled with the local climate and environment, as well as the development of aboveground and underground double water systems, as well as the unique microbial flora, it endows Maotai-flavored liquor with a unique soul and unique charm.

Craft value:

Yuncang Chateau HOMANLISM Baijiu is carefully brewed by winemakers. After complicated processes, from feeding materials to products leaving the factory, it has gone through multiple links. Every glass of HOMANLISM Maotai-flavored wine has a unique style of outstanding sauce aroma, full-bodied wine, long aftertaste, and lasting fragrance in an empty cup. The brewing process of Maotai-flavored wine is 12987 process, 12987 brewing process, that is, a 1-year production cycle, 2 times of feeding, 9 times of cooking, 8 times of fermentation, and 7 times of wine extraction; The master sets the pace, strictly abides by high-temperature koji making, high-temperature accumulation fermentation, high-temperature distillation, long koji making time, long storage time, long production cycle, such a special process of three highs and three longs. It is precisely because of such a complicated process that Maotai town's Maotai wine is divided into Daqu Kunsha sauce wine, Fansha sauce wine, bran sauce sauce wine, and crushed sand sauce wine.

Time value:

Time is the most intuitive standard to measure sauce wine. Only the thick sauce accumulated by time can reflect the mellow taste of sauce wine. Yuncang Winery HOMANLISM Baijiu is carefully brewed with high-quality glutinous rice beams, wheat, and water as raw materials. It has "three highs and three longs" (high-temperature accumulation, high-temperature fermentation, and high-temperature distillation; long time for koji making, long production cycle, and long storage time) Unique craftsmanship features, long-term cellar storage, careful blending. Maotai-flavored wine must be stored in the underground wine cellar for at least 5 years. During these 5 years, it absorbs the essence of the world, upholds the craftsman's character, slowly grows, matures, soft and pure, and brews and precipitates into a fine wine.

Yuncang Winery is a subsidiary of Hainan Yuncang Winery Co., Ltd. It is a multi-channel platform that supports both offline business and online procurement by making part of the traditional wine business of the winery online. Since the establishment of Yuncang Winery, it has been adhering to the spirit of craftsman, meticulously polishing products and providing services with heart. Yuncang Winery empowers HOMANLISM Baijiu by connecting the most core production areas of Maotai liquor, and serves wine lovers through personalized flexible production and Internet marketing tools, providing consumers with high-quality real wine, good wine, and safe wine.