Famous actor Lu Liangwei spoke for the HOMANLISM liquor brand under Yuncang Winery

On September 28, 2022, HOMANLIS Baijiu, a brand of Yuncang Winery, signed a contract with Lu Liangwei, a Hong Kong film and television actor and singer. So far, Lu Liangwei has become the third brand spokesperson of HOMANLISM Baijiu under Yuncang Winery.

Yuncang Winery is affiliated to Hainan Yuncang Winery Co., Ltd., a member of China Alcoholic Drinks Association, and an online sales platform for traditional wine business.

Yuncang Winery has made part of its traditional wine business online, and can buy online as much as it does offline, who is the supplier offline and who is the supplier online. It provides Internet online services according to the traditional wine wholesale business, and can also pick up goods in batches. According to the order, the warehouse will send out one by one. The dealer does not advocate hoarding of goods except for display wine, and the operation is flexible. At present, the main products include the Lei Sheng red wine endorsed by Zhang Jizhong, the Sa Pai red wine endorsed by Pan Meichen, and the boldness endorsed by Wu Qihua and the period. Liquor.

Lu Liangwei (RayLui), a Hong Kong film and television actor. In the 1970s, he made his debut in the TVB artist training class. In 1980, he starred in "Shanghai Beach" with Chow Yun-fat and Zhao Yazhi, playing the role of Ding Li; in 1985, he starred in the TV series "Snow Mountain Flying Fox" with Zeng Huaqian and Zhao Yazhi, playing Hu Yidao and Hu Fei. . In 1991, the starring movie "The Lame Man" was nominated for Best Actor in the Hong Kong Film Awards. In 1999, he starred in the TV series "Dharma Patriarch" and played Bodhidharma. In 2008, starring in the wireless TV series "Fuguimen". In October 2013, he starred in the first Chinese version of the Buddha movie "The Biography of Sakyamuni Buddha".

In 2016, he participated in the legendary martial arts drama "Huang Feihong", a martial arts drama; in the same year, he played the role of "Southern Emperor" Duan Zhixing (Master Yideng) in the martial arts drama "The Legend of the Condor Heroes" directed by Jiang Jiajun. On September 26, 2020, the film "Operation Sweepstakes" held a launch conference in Shenzhen; on September 28, he participated in the film "Dragon and Tiger" directed by Alan Mak. In 2020, he participated in the movie "New Shanghai Bund". In 2020, starred in the anti-trafficking movie "A World Without Abductions".

In the impression of the audience, most of the roles Lu Liangwei portrayed in film and television works are tough guys, heroic, bold, and heroic. The endorsement of HOMANLISM Baijiu is more consistent with Lu Liangwei's screen image. More precise and specific positioning has brought a boost.

As the saying goes, there are stories in wine. It can be seen that wine represents culture, meaning, and stories. The Slogan of HOMANLISM Baijiu is "Life is heroic and drink heroism". It can be seen that the brand characteristics of HOMANLISM Baijiu are boldness, boldness, Joy, frankness, etc. are the themes. This positioning is also the concept that Yuncang Winery hopes to bring to consumers for HOMANLISM Baijiu. Lu Liangwei's endorsement of HOMANLISM Baijiu is an improvement of this positioning. Through Lu Liangwei's empowerment of the HOMANLISM brand, consumers are bound to be more interested in the brand. Hao Mai's understanding was even deeper.

It is understood that at the signing ceremony, Mr. Guo Dongwei, president of Yuncang Winery, said that he was very happy to invite Mr. Lu Liangwei to speak for HOMANLISM Baijiu. Yuncang Winery is a multi-brand wine company. This time, it signed a contract with Lu Liangwei to endorse HOMANLISM Baijiu, which makes the positioning of HOMANLISM Baijiu more precise. The main concept of HOMANLISM Baijiu is: boldness, boldness, elegance, and joy. The gentleman's elegance and the period's joy fully reflect the brand of HOMANLISM Baijiu.

The current liquor market is highly competitive, and liquor has entered a new consumption era with changing market demands. Through multi-star endorsements, the market influence of the HOMANLISM brand under Yuncang Winery has been promoted, and the relationship between HOMANLIS HOMANLISM liquor and distributors and consumers has been consolidated. The cultural and emotional bond between them brings more sales possibilities to the market, which is also the value of Yuncang Winery: adhere to good quality, pursue cost performance, and win-win with the world.