Yuncang winery FENDI CLUB beer fashion packaging design, word of mouth unique taste

In recent years, in the consumer field of the beer industry, craft beer can be said to be a hot existence. With the development and changes of the market environment accelerating the consumption power of young consumers, the emergence of fashion and diversification of craft beer just meets the social needs of young consumers.

It is reported that the FENDI CLUB brand has made beer, with the theme of "Fashionable Beer, Leading Fashion". From the appearance tonality, it can be seen that FENDI CLUB has chosen a more fashionable design. The first craft beer product launched by FENDI CLUB adopts the vivid yellow main color and the color contrast composed of calm black fonts, forming the most concise and exclusive color, fashionable and lively yet stable, creating the exclusive mood of young people The packaging creates a relaxed and fashionable sense of vitality, vitality and happiness.

With the personalized needs brought about by consumption upgrades, the number of people who choose craft beer is expected to continue to rise. Will craft beer become synonymous with high-quality beer in the future? At the moment when many craft beer brands are advancing side by side and a hundred flowers are blooming, FENDI CLUB Beer has chosen the brand tonality of "fashion" and opened the track of innovation in craft beer. The eye-catching yellow on the overall packaging makes people's eyes shine and forms a unique memory point. For those who come into contact with FENDI CLUB craft beer for the first time, "Oh ~ so craft beer is such a lively existence".

Yuncang Winery is the operator of FENDI CLUB beer. Yuncang Winery is a combination of Yuncang + winery. Cloud warehouse delivery, winery experience, the traditional wine part of the business is online, and offline tasting is advocated. You can also place an order online, and you can pick up goods in batches or ship them one at a time. Distributors do not advocate stockpiling except for display wine and basic inventory, and the operation is flexible. It is a sales platform that transforms the traditional liquor business online, and is a member unit of the China Alcoholic Drinks Association.

Yuncang Winery said that FENDI CLUB mainly takes the marketing route of creating eye-catching fashion packaging design externally and pursuing the taste of high-quality craft wine internally. Through the launch of a series of wheat beers, FENDI CLUB beer has formed a unique aftertaste for consumers through word-of-mouth taste.

It is understood that FENDI CLUB launched three beers in the first batch, namely FENDI CLUB 701 whole wheat beer, FENDI CLUB 702 German style white beer, FENDI CLUB 703 Belgian style white beer, etc. After the three craft beers, there will be more Introduce more fruity craft beers to bring you a better and richer "fashion taste".

Craft beer is three-dimensional and diverse. Combining the performance of different combinations, it is an expression of concentration and professionalism. While catching the attention of consumers, it is also a visual feast that contemporary young people like and are willing to share.

FENDI CLUB, a fashion, happy and professional craft beer brand.