Yuncang Winery and fashion brand FENDI CLUB beer enter the beer market
Recently, Yuncang Winery, a wine distributor platform that intends to deploy in all categories, continued to enter the liquor market on the basis of focusing on wine operations, and then entered the beer market again, which aroused the attention of the industry. It is understood that Yuncang Winery is a sales platform that transforms the traditional wine business online. It closely follows the traditional business method and provides online services. It is a wine platform worthy of consumers' trust. Yuncang Winery advocates the onlineization of traditional business and the wholesale price of brand wines, so that consumers can truly buy good wines with high cost performance.
Yuncang Winery has three major brands, including LEESON, Bold & Generous and HOMANLISM. Now it has added FENDI CLUB beer, making another step on the road of expanding the entire category. important step.
The beer market is a huge and highly competitive market. Yuncang Winery expands its market share by entering the beer market, realizes a diversified product line to meet the needs of different consumers, and enhances its platform influence. Welcome to the world of FENDI CLUB beer. FENDI CLUB is a fashion-leading fashion beer. Its beer culture is fashionable and lively, relaxed and joyful. The light and luxurious way interprets the simplicity and atmosphere.
Beer has a long history of development and is the third most consumed beverage in the world after water and tea. Beer was introduced into China at the beginning of the 20th century and is a foreign wine. Beer uses rice, wheat, water, hops and yeast as the main raw materials. After yeast fermentation, it can be brewed into dry beer, whole malt beer, first wort beer, dark beer, etc. The newly added brand FENDI CLUB beer grandly launched new products, which were launched on multiple platforms such as JD.com, Taobao, Pinduoduo, and Baidu Aigou. The first batch of three beers will be launched, namely FENDI CLUB 701 whole wheat beer, FENDI CLUB 702 German style white beer, and FENDI CLUB 703 Belgian style white beer. It is understood that after the three craft beers, FENDI CLUB will also launch girls’ favorite beer Fruity craft beer will bring a more intense "fashion taste".
Undoubtedly, the price is the most important reference factor for beer selection. The high-end and high-grade international FENDI CLUB beer is actually an affordable ration wine in life. The closest time to FENDI CLUB in life is to experience a FENDI CLUB beer.
From the perspective of industry insiders, beer occupies an important position in the alcoholic beverage industry. my country is the world's largest beer production and consumption country. From the perspective of provinces and cities, Shandong Province is the largest beer production and consumption province in my country. In recent years, China's domestic beer brands have adjusted their product structure to develop mid-to-high-end products.
Just relying on the experience and reputation accumulated in the past cannot guarantee that the brand will be permanently competitive. After all, under the influence of the younger generation becoming the mainstream consumer group, the brand is thinking about how to create more popular products and bring more traffic and attention. Brand crossover is already one of the common means for brands to compete for traffic, increase consumer interaction and enhance customer stickiness. It can satisfy consumers’ novelty-seeking psychology to a certain extent, and attract more consumer groups while improving brand awareness. .
From the current point of view, the win-win cooperation between Yuncang Winery and FENDI CLUB beer is still worth looking forward to, but how to ensure the consumer experience is very important in the case of a large passenger flow. Yuncang Winery believes that brand marketing is only one aspect, and on the other hand, improving product quality, service quality, supply chain, etc. is the direction that the brand needs to work hard in the future.
