The foundation of Yuncang Winery lies in "products", and the value lies in "brand"

The competitive advantage of an enterprise comes from the influence of its own brand, product quality, product style and marketing operation mode. The foundation of Yuncang Winery lies in "products", and the value lies in "brand". It is reported that Yuncang Winery owns several brands, including LEESON, Bold & Generous, HOMANLISM and FENDI CLUB beer. The products operated by Yuncang Winery are brands with their own trademarks or authorized by the trademark owner. They have trademark registration certificates and all products have Chinese back labels. Currently, they do not operate other brands and do not sell products of other brands.

Take Haomai baijiu brand as an example, baijiu is China's national liquor and an important part of Chinese culture. Haomai Baijiu believes that baijiu is not just a simple drink. A small glass of baijiu is full of rich Chinese culture. It contains Chinese wisdom, etiquette, emotion, customs, art, philosophy and other connotations. As the saying goes, what you drink is the essence of food, but what rises out is the eternal feelings. Under the rich historical accumulation, Yuncang Winery uses culture to empower the "strong brand" strategy, through unique brand labels and cultural propositions, to accelerate the cultural construction of the heroic brand, and to vividly write a new chapter in the era of fine wine with cultural heritage and ingenuity inheritance.

It is understood that Haomai Baijiu is the first liquor brand launched by Yuncang Winery. It is jointly endorsed by three celebrities, Lu Liangwei, Wu Qihua and Period. Guizhou is the core production area of Maotai-flavored liquor. The water source, raw materials, and climate required for brewing Maotai-flavored liquor are all available in Maotai Town.

The reasons why Yuncang Winery pays attention to the construction of brand culture are as follows:

1. Enhance brand value: Brand culture is the core of corporate brand, which can help companies establish a unique image and values, enhance brand awareness and loyalty, and thus increase brand value.

2. Establish corporate culture: Brand culture is a part of corporate culture. Through the construction of brand culture, companies can clarify and communicate their core values, goals and ideas, form a good internal cultural atmosphere, and improve employee cohesion and sense of belonging.

3. Improve market competitiveness: Enterprises with unique brand culture can stand out in the market and differentiate themselves from competitors. Brand culture can attract target consumers, increase product or service recognition and loyalty, and thus increase market share.

4. Establish long-term cooperative relationship: brand culture can establish emotional connection with consumers, form brand loyalty, make consumers more inclined to choose the company's products or services for a long time, and establish a stable cooperative relationship.

The foundation of Yuncang Winery lies in "products", and the value lies in "brand". The products of Yuncang Winery's operating brand have established the quality benchmark of "winning with quality", and insisted on taking the road of high-quality development of the wine industry. In the process of brand development, a rich brand culture will be formed over time. This is the intangible asset of the brand, which can help the brand and consumers to form a spiritual and emotional resonance and form a strong brand loyalty.