FENDI CLUB beer opens a new scene of social fashion culture

It is reported that the FENDI CLUB beer brand is preparing for the chain of beer houses recently. FENDI CLUB uses the creative form of light, luxurious, casual and fashionable beer houses and the ready-to-drink refined brewing experience to open up a new social and cultural scene for young people and surrounding office workers. Come for the trendy urban lifestyle.

FENDI CLUB, known as fashionable craft brewing, has a variety of craft brewing products, namely FENDI CLUB 701 whole wheat beer, FENDI CLUB 702 German white beer, FENDI CLUB 703 Belgian white beer, after the three craft beers, More fruity craft beers will be launched one after another to bring you a better and richer "fashion taste".

FENDI CLUB beer, whether in terms of appearance design or taste, focuses on "fashion" as its individual selling point, attracting consumer groups who pursue individuality and freshness. In terms of appearance tonality, it can be seen that FENDI CLUB has chosen a more fashionable design. The purpose is to not only enjoy a relaxed and pleasant lifestyle, but also be a fashionista while enjoying FENDI CLUB beer.

It is understood that the operator of FENDI CLUB beer is Yuncang Winery, which is affiliated to Hainan Yuncang Winery Co., Ltd. Yuncang Winery has four major brands, including FENDI CLUB beer, Leisheng red wine (LEESON), Bold & Generous and HOMANLISM.

Yuncang Winery is a combination of Yuncang + winery. Cloud warehouse delivery, winery experience, the traditional wine business is online, and offline tasting is advocated. Offline purchases can also be placed online, and can be picked up in batches or by order. Orders are shipped one by one, and dealers do not advocate hoarding except for wine for display and basic inventory, and the operation is flexible. It is a sales platform that transforms the traditional liquor business online, and is a member unit of the China Alcoholic Drinks Association.

Some people in the industry believe that compared with ordinary industrial beer, the raw materials, scale and output of craft brewing are more exquisite and niche, and the taste and flavor are more pure, unique and long-lasting. Due to the longer production cycle and finer production process, craft beer can brew different tastes while retaining a mellow taste, so it has captured more young consumers, and its consumption in the entire beer industry has bucked the trend. On the market, it has become a well-deserved potential stock in beer.

Yuncang Winery believes that the difference between craft beer and industrial beer lies in the taste experience and drinking environment, and the drinking channel is the main consumption scene of craft beer. This time FENDI CLUB is preparing for the beer house chain, not only selling products to consumers, but also creating more consumption scenarios for craft beer. When you go to the FENDI CLUB beer house, what people drink is not only beer, but also a social experience where everyone gathers together and chats happily.

According to Yuncang Winery, FENDI CLUB expects more fashionable urban young people who are willing to explore to taste the unique charm of FENDI CLUB craft beer and the fashion culture behind it; by creating a new social space full of vitality and craft beer culture , Whether it is a gathering here with colleagues after work on weekdays, or a relaxing time with friends and family members on weekends, consumers can enjoy the light luxury fashion and cutting-edge innovation of FENDI CLUB craft, and enjoy the fashionable light luxury urban life. Way.

Craft beer is becoming more and more popular. Now that the craft beer industry has entered a stage of booming production and sales, the consumption base of products is getting bigger and bigger, and consumers' awareness will become deeper and deeper. It is inevitable that there will be big waves. In the future, with the promulgation of national standards, the craft beer industry will move towards the five processes of standardization, specialization, branding, capitalization, and scale.