Yuncang winery is washing the sand with big waves, looking forward to the decisive battle in 2023

In the eyes of many wine companies , 2023 may be a year of gradual recovery of wine consumption, but this recovery is not an outbreak but a gradual one. At this time, as far as wine companies are concerned, how should they seize the opportunity and win in 2023?

For 2023, Yuncang Winery must first sort out the product structure, do a good job in the combination design of flow products, profit products and image products, especially the configuration of profit products; second, do a good job in pipeline and terminal construction, and de-intermediate , guide the terminal link to mainly promote profitable products; third, reshape the relationship with consumers, and promote the ordinary consumption relationship to a more sticky community relationship, such as regular wine tasting activities and relatively professional wine Tasting knowledge training, competitions, etc .; Fourth, the layout of multi-flavor types and multi-category coordinated development. Although the profit margin of sauce wine is large, there is still a relatively large market for Luzhou-flavored wine, and Qingxiang is also rapidly gaining momentum, so it should be developed in its own If conditions permit, multi-flavor types and multi-category can be developed together.

It is understood that Yuncang Winery is affiliated to Hainan Yuncang Winery Co., Ltd., which is an online sales platform for traditional wine business, and is a member unit of China Wine Association. Yuncang winery is a combination of cloud warehouse + winery, cloud warehouse delivery, winery experience, some of the traditional wine business is online, offline tasting is advocated, offline purchases are also possible, and online orders can also be placed (online orders are only for Order records and logistics inquiries do not support online payment, buyers need to find suppliers offline to pay themselves), can pick up goods in batches or ship them one by one according to the order, dealers do not advocate stockpiling except for display wine and basic inventory , flexible operation.

Compared with the traditional wine business, Yuncang Winery provides dealers with online services such as product display, ordering, statistics, and customer management, realizing the integration of online and offline sales business. Customers can experience in the physical winery, and can purchase on-site or online. Orders are shipped from the warehouse according to the order information, reducing multiple transshipments and saving costs, allowing consumers to enjoy more affordable prices.

From the perspective of Yuncang Winery , 2023 will still be a year of great waves. The market will continue to eliminate products with unstable pipelines and poor brands, brand developers who want to make quick money, and low-quality, high-priced products that fish in troubled waters. A group of cross-border developers and dealers have to be eliminated. So what are the advantages of Yuncang Winery?

Warehouse direct delivery

For the beverage industry, choosing a suitable warehouse direct delivery service company is undoubtedly a very important part. The dealer's daily sales and timely delivery are inseparable from the good warehousing and direct delivery service of the warehousing and delivery company. Yuncang Winery's integrated direct delivery service improves dealers' work efficiency in terms of warehousing, picking, packaging, and logistics, reduces intermediate turnover links, and reduces circulation costs.

Cost-effective, affordable

Yuncang Winery adheres to the original intention and always implements "small profits but quick sales, earning less and selling more ", and makes products enter the market as soon as possible by means of small profits but quick sales. Spread influence, increase popularity and application frequency, and establish market reputation and prestige . The "small profit" in "small profit but quick turnover" means price reduction, which can lead to "more sales", and "more sales" can increase total revenue. Under the situation that the sales market is likely to expand, Yuncang Winery lowers the price of the product by reducing the profit of the product , and the strategy of expanding sales at low prices and low profits will reduce the amount of profit the company can obtain from the product, but due to the sales volume The increase in the total profit can be increased.

Excellent product quality

In the view of Yuncang Winery , products are the key to building a competitive advantage in the market, and also the cornerstone of building a corporate brand barrier. The "hard power" of the product has achieved the "soft power" of the brand. On the journey of steady development, Yuncang Winery has always aimed to pay close attention to product quality, focused on product innovation, and continuously realized iterative upgrades of products to create a unique brand of products. A product matrix with rich categories and covering multiple consumer groups.

Brand endorsement

Yuncang Winery always believes that building consumers' trust in the brand is a key step. The higher the brand's popularity, the more advantageous it will be for consumers to buy. Yuncang Winery joined hands with TV media, railway media, network marketing and other massive brand advertisements at full speed. The brand image has successively landed in major cities across the country, covering and deeply reaching more consumer groups, and detonating the brand's voice at high frequency. Yuncang Winery adopts correct marketing strategies to improve the competitive advantage of products in the market and help distributors develop together.

By moving the traditional wine sales business to the Internet, Yuncang Winery provides convenient online services such as product display, ordering, statistics, and customer management. Multiple shipments, small profits but quick turnover, and the establishment of an operating system that pursues long-term and stable repurchase by customers. All wine lovers are welcome to join hands with Yuncang Winery to look forward to the decisive battle in 2023.