Pan Meichen endorsed Sapai Red Wine and opened Yuncang Winery's personalized red wine customization

As a unique culture gradually formed in the long history of human beings, wine has penetrated into all aspects of human life and has its unique meaning on different special occasions, such as banquet wine, wedding wine, farewell wine, traditional festival wine, corporate activities, etc. Personalized design of wine products is particularly popular.

Wine is not only an excellent drink, but also a symbol of taste and status. In order to meet the distinguished and unique consumption needs of high-end users, Yuncang Winery has specially launched Sapai personalized customized red wine, including personalized customized high-end wines in various usage scenarios, and provides exclusive customized services for enterprises.

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It is reported that Yuncang Winery owns three major brands, including LEESON, Bold & Generous and HOMANLISM. BOLD & GENEROUS Sapai brand is one of the main wine brands of Yuncang Winery. The Chinese "Sapai" and the English "BOLD & GENEROUS" highlight bravery, independence, chic, generosity and innovation. The Sapai brand is mainly aimed at Personalized customization and corporate group buying.

Sapai wine is endorsed by the famous singer Pan Meichen. Pan Meichen has many music works, such as "I Want to Have a Home", "I Loved You With My Heart", etc., and the songs are very popular among the public.

BOLD & GENEROUS Sapai wine provides exclusive customized services for enterprises according to the individualization of enterprises and different usage scenarios. For the Sapai brand, Yuncang Winery conducts overall publicity to enhance brand value. , which is set by the enterprise itself, and it also greatly provides space for enterprise promotion, tie-in sales, and handy gifts.

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The personalized custom design of Sapai wine is based on the specific needs of the enterprise or brand, digging deep into the personality and characteristics of the project object, so as to extract the highly recognizable design elements for wine personality design, and design a wine that meets the preferences and habits of specific groups of people. And a personalized wine for identification. The specific customization process of Sapa wine is as follows:

1) The customer submits a customization application to the city dealer of Yuncang Chateau;

2) The distributor submits to the Sapai Red Wine Customization Department of Yuncang Winery;

3) The Sapai Customization Department of Yuncang Chateau communicates with customers about the customization plan;

4) Carry out online publicity and e-commerce shelf services for customized models;

5) Provide warehousing and logistics services and drop shipping for corporate wine.

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As we all know, red wine label design is the soul of a red wine packaging, it is responsible for reflecting the brand value and connotation of red wine, and attracting consumers' attention. Yuncang Chateau Sapai wine is personalized and has hundreds of products, from which a wine that best meets the needs of users can be selected for further personalized customization. So what are the advantages of choosing Sapa wine?

1. Abundant products: based on cloud warehouse supply chain global procurement, multi-product selection

2. Celebrity endorsement: Sa Pai invites the famous singer Pan Meichen to be the image spokesperson

3. Advertisement: will be fully publicized on TV, magazines, the Internet, etc.

4. Cloud warehouse service: can provide cloud warehouse professional warehousing and drop shipping logistics service

5. Small amount of customization: exclusive red wine can be customized in a small amount, highlighting the value of the enterprise

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The era of personalized consumption of wine has arrived. Different wine brands adjust their product structure by complying with consumers' demands to highlight their core competitiveness. How to stand out and meet differentiated needs has become the focus of corporate development. If you are chic, drink chic. The philosophy of Zapai is to be brave, not afraid of dangers and difficulties, courageous and not shrinking; independent, having your own views and opinions on various things; chic, natural and generous, not rigid, unrestrained, free and easy; generous, high-spirited, generous and generous. Not stingy, enough friends.


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