Yuncang Winery won the 2022 Best Business Model Award

On December 7, 2022, the final selection of the 14th Golden Bottle Award was grandly held in Guangzhou, Huacheng. Hainan Yuncang Winery Co., Ltd. (hereinafter referred to as Yuncang Winery) won the award for the best business model in 2022. It is the 14th year that the magazine held the Golden Cup Awards. Although the wine industry is facing complex changes in the market environment, there are still many wine merchants who are silently sticking to it, actively seeking changes, and striving to find a way to spring in the cold winter of the market. Fast lane, in terms of sales and market expansion, Yuncang Winery has made noteworthy achievements in the field of wine sales and management. Therefore, Yuncang Winery’s annual best business model award is a special award established by the Golden Cup Award.

As one of the large-scale and influential wine events in China, the Golden Cup Award has always stood by the side of the wine industry, witnessing the ups and downs of the wine trend in the Chinese market, adhering to the taste of Chinese consumers as the evaluation standard, and striving to serve Chinese consumers choose excellent wines worth drinking on the market, important activities and industry evaluations of Golden Bottle Award wines, wine companies, and wine brands.

In the past 2022, it was a difficult year for wine industry operators. Affected by the epidemic and lack of consumer confidence, the overall sales growth of consumer goods has weakened. Compared with the traditional wine business, Yuncang Winery provides offline business and Online services such as product display, ordering, statistics, and customer management that are consistent with online business can realize the integration of online and offline sales business. Customers can experience the physical winery offline, and can purchase on-site and pick up goods or place orders online. The order information will be sent by the warehouse. Goods can save costs by reducing multiple transshipments, allowing consumers to enjoy more affordable prices.

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This business method not only allows dealers to take up less funds in operation, and operate at low-profit wholesale prices, but also increases the repurchase rate of customers. It is understood that the headquarters of Yuncang Winery does not charge any franchise fees other than wine money. fees, brand fees, etc., and does not make commissions or withdraw bonuses from the market from Yuncang Winery Company. The efficiency and security of the chateau online store lays the foundation for large-scale, e-commerce services for dealers.

"Wine" magazine is managed by Guangdong Publishing Group. It is a leading professional and authoritative wine life magazine in China. It advocates that wine can interpret life, so that more and more Chinese people fall in love with wine and the wine lifestyle. With the theme of building a "wine lifestyle home" in China, the magazine is authoritative and professional in content design. Build a good reputation among readers.

"Wine" magazine has been paying attention to industry trends, analyzing industry trends, and building an industry platform for a long time. As an industry media, it has a certain understanding of the operation and market of wine. Traditional wine dealers moved to online services and adopted the form of cloud warehouse delivery and reduced dealer investment. This time Yuncang Winery won the best business model of the year issued by "Wine" magazine The award is not only an affirmation of the need for innovation in the development of the industry, but also an exploration and expectation of future wine sales methods. It is also an encouragement to Yuncang Winery. Through the awards and recognition of wine business units, it promotes wine Better development of sales.