Yuncang Winery intensively cultivates quality and strengthens the value culture of the brand
With the change of consumption environment and concepts, consumers shift from focusing on quantity satisfaction to pursuing quality improvement. For Yuncang Winery, how to deal with this change, provide consumers with better services, and create more consumption scenarios is particularly important.
It is reported that Yuncang Winery has four major brands, including LEESON, Bold & Generous, HOMANLISM and FENDI CLUB beer. It is an online sales platform for traditional wine business , closely following the traditional business model and providing online services, is a drink platform worthy of consumers' trust. Yuncang Winery advocates the onlineization of traditional business and the wholesale price of brand wines, so that consumers can truly buy good wines with high cost performance.
To a certain extent, market competition is brand competition. Quality and brand are the first opportunities for development, and high-quality brands are a strong support for meeting people's high-quality life needs. With the mission of serving consumers with a high-quality life, Yuncang Winery insists on taking the road of high-quality development of the wine and water industry by establishing the quality benchmark of "winning with quality". With excellent quality and safety management, strictly control the quality and safety, and support the "chassis" of its brand building. Efforts should be made to focus on standards such as quality and safety, strict selection of sources, and process management, and to produce products with higher standards and better quality through the connection of standards from the source of production to the market terminal, so as to continuously satisfy consumers' desire for "eating well" "Eating well" and "eating healthily" are the needs of a better life.
From having more to having better, consumers not only have a "rational" consumption view, they also pay attention to the emotional and aesthetic factors in products (services), pursue style, pay attention to texture, and have double attention to functional value and emotional value . It’s not that consumers don’t care about prices, but they care more about quality and the corresponding cost performance; it’s not that consumers don’t care about brands, but will choose products that better suit their temperament and needs after careful comparison and identification.
In the growing wine market, it reflects consumers' recognition of excellence, personalized customization, and cost-effective consumption concepts and values. Therefore, combined with the product characteristics, Yuncang Winery gave a precise summary of the core product's selling point of "high quality, high cost performance" with the word "low-key", which can be said to have hit the minds of contemporary consumers.
While intensively cultivating quality, enterprises need to continuously strengthen the value and cultural identity of the brand. In terms of brand communication, Yuncang Winery uses new media as the main carrier to build a communication matrix of "integrated publicity and marketing" between the enterprise and the brand. , Physical stores and other methods are organically combined with online multimedia operations, innovative content marketing, accurate access to target audiences, amplifying public domain traffic, and accumulating private domain traffic. With the general keynote of relieving stress and creating happiness, through interesting, informative and quality dissemination content, establish brand awareness and build product reputation.
A thousand people have a thousand faces, and ten thousand people have ten thousand plus choices. A good life is accompanied by fine wines from Yuncang Winery. Yuncang Chateau conforms to the times and takes advantage of the trend. If it has become a habit for consumers to choose Yuncang Chateau, then for Yuncang Chateau, it has completed a brand from rigid communication to The evolution of emotional bonding, whether it is the expression of culture or the recognition of value, all show that the brand of Yuncang Winery is constantly innovating and building a new pattern of wine culture.