The quality of all wines in Yuncang Winery is a stickler for traditional craftsmanship
Good wine is the taste of time, and brand is the accumulation of time. Brand establishment is the strategic direction of Yuncang Winery. Establishing a brand requires long-term persistence and absolute respect for the consumer market. Wine is a long-term industry. With the strategic determination of the brand itself, it must not swing left and right.
Hainan Yuncang Winery Co., Ltd. (referred to as Yuncang Winery) is a wine wholesale platform and a member of the China Wine Association. Yuncang Winery owns three major brands, including LEESON, Bold & Generous and HOMANLISM. By making part of the winery's business online, it supports both offline business and online procurement. The display of offline suppliers and online suppliers is consistent with the business model. This method of one-piece delivery in the cloud warehouse, offline winery experience, and online shopping allows distributors to operate at low cost and consumers to buy wine more affordable , dealers can pick up the goods in batches or send them one by one according to the order.
With the support of science and technology, talents, benefits, and production capacity, the quality of Chinese drinks has been greatly improved in the process of consumption upgrading in the past ten years. With the refinement of time and the blessing of raw materials, environment, skills and other systems, we must realize that good wine is "planted", brewed, and precipitated by time. At the same time, we must express the value of good wine Higher standards, better selection, grading, and quality control.
Category leadership is phased. Yuncang Winery has changed the wholesale price of branded wine to the wholesale price of branded wine. The goal is to provide distributors with a complete selection of branded wines with a more complete category ecology and higher product standards in the industry. The quality of all wines in Yuncang Winery is a stickler for traditional crafts. This requires the company to have the determination to develop, to correctly understand the popularity of the category, to calm down, slow down, and sink down, to brew its own fine wine, and to create its own product personality. .
HOMANLISM
"One side of water and soil nourishes one side's people, and one side's grains breed one side's fine wine." It is understood that Haomai Baijiu is the first liquor brand launched by Yuncang Winery. It is jointly endorsed by three celebrities, Lu Liangwei, Wu Qihua and Period. Guizhou is the core production area of Maotai-flavored liquor. The water source, raw materials, and climate required for brewing Maotai-flavored liquor are all available in Maotai Town. Locally produced glutinous sorghum with red tassels is the main raw material for making Maotai wine, and it is also rich in tannins, which contribute to the unique flavor of Maotai wine. Coupled with the local climate and environment, as well as the development of aboveground and underground double water systems, as well as the unique microbial flora, it endows Maotai-flavored liquor with a unique soul and unique charm.
Lei Sheng red wine (LEESON)
The popularization of wine is no longer out of reach. It is understood that Leisheng wine is the main wine brand of Guangzhou Wanhao Wine Co., Ltd., which is operated by Yuncang Winery in the whole country. Leisheng red wine is endorsed by director Zhang Jizhong. The overall brand form of the whole series allows Leisheng wine to meet a variety of different consumption scenarios. From entry-level affordable wines, "ration wines" that drinkers always have, to high-end wines, consumers are provided with choices at different prices; and based on multi-supplier purchases in different countries, consumers are also provided with mixed dry red, single Grape varieties such as dry red, dry white, sweet white, brandy and other wines with various tastes and flavors are extremely complete in terms of richness and are increasing in an orderly manner;
In terms of supply price, we strive to ensure that the entry-level models are not bad, the special models are not bad, and the high-end models are not expensive. Because of the multiple price ranges, we cannot use low-priced wines to compare with high-priced wines, nor can we use high-priced wines with low-priced wines. Affordable price ratio, but pursue the cost performance of this wine in each price range of wine, and pursue each wine to make consumers feel that it is worth the money;
Spicy red wine (Bold & Generous)
If you are chic, drink chic. BOLD & GENEROUS Sapai brand is one of the main wine brands of Yuncang Winery. The Chinese "Sapai" and the English "BOLD & GENEROUS" highlight bravery, independence, chic, generosity and innovation. The Sapai brand is mainly aimed at Personalized customization and corporate group buying.
Sapai wine is endorsed by the famous singer Pan Meichen. Pan Meichen has many music works, such as "I Want to Have a Home", "I Loved You With My Heart", etc., and the songs are very popular among the public.
BOLD & GENEROUS Sapai wine provides exclusive customized services for enterprises according to the individualization of enterprises and different usage scenarios. For the Sapai brand, Yuncang Winery conducts overall publicity to enhance brand value. , which is set by the enterprise itself, and it also greatly provides space for enterprise promotion, tie-in sales, and handy gifts.
The three major brands of Yuncang Winery, including LEESON, Bold & Generous and HOMANLISM, respectively use different category brand decision-making strategies. The differentiated needs of market segments are conducive to meeting the different consumption needs of consumers and helping to occupy more market segments.
