Yuncang Winery pursues every wine to make consumers feel value for money
The 2023 Central Economic Work Conference clarified the four major directions of China's economy in 2023: one is to strengthen the economy, the other is to expand domestic demand, the third is to stabilize the property market, and the fourth is to widen the currency. The central government has set a positive signal for China's economic growth in 2023, especially the growth of alcohol consumption as an important consumer product.
With the official adjustment of the national control policy, catering, conferences, banquets, festivals, business, etc. in the consumption scene of the wine industry have fully resumed. Catering consumption has rekindled fireworks, government and business consumption has returned to the right track, visiting relatives and friends is very lively, tourist attractions are full, festival movie theaters are also full of people, and hot ticket offices are once again at a high level. All these compensatory consumption under the liberalization of the epidemic is full of benefits for the development of the wine industry. It has become an inevitable choice for wine companies to seize the opportunity and work hard.
How to seize the opportunities in the traffic era? Many beverage companies don’t know how to deal with the word “traffic”. With the increasing competition among merchants, it is becoming more and more difficult to acquire new customers, and the cost of traffic is getting higher and higher, forcing companies to find new ways and means . With the increasingly fierce competition in the industry for traditional small and medium-sized enterprises, if enterprises do not change their thinking, traditional small and medium-sized enterprises will stagnate and lag behind in development. When maintaining old users, the acquisition of new users is ignored. Therefore, through the Internet, small and medium-sized enterprises need to change their traditional thinking and combine online and offline operation models to operate and maintain old users and acquire new users.
It is reported that Yuncang Winery belongs to Hainan Yuncang Winery Co., Ltd. Yuncang Winery owns three major brands, including LEESON, Bold & Generous and HOMANLIS. Yuncang Winery is a combination of Yuncang + winery. Cloud warehouse delivery, winery experience, the traditional wine part of the business is online, and offline tasting is advocated. Offline purchases can also be placed online, and batch pick-up is also available. It can be shipped one by one according to the order, and the dealer does not advocate stockpiling except for display wine and basic inventory, and the operation is flexible. It is a sales platform that transforms the traditional liquor business online, and is a member unit of the China Alcoholic Drinks Association.
The overall development trend of Yuncang Winery is mainly manifested in "category expansion". On the basis of focusing on wine operations, Yuncang Winery continues to enter the liquor market, and has taken another important step on the road to expand the entire category. Yuncang Winery combines online and offline operation models, follows the sustainable development strategy of the enterprise, and pays attention to "scale development intensity, honor weight and brightness, category occupation height, corporate image strength, market coverage breadth, C-end leading heat, product value thickness , depth of cultural precipitation" eight dimensions. In the view of Yuncang Winery, the eight dimensions represent the future development of a company.
With the rapid development of economy and technology and the continuous updating and changing of people's needs, the market competition is becoming increasingly fierce, and the service industry has sprung up. The concept of "people-oriented, service-oriented" is deeply rooted in the hearts of the people. People's requirements for product quality are getting higher and higher, and the knowledge reserve of quality is becoming more and more sufficient. Improving quality has become the foundation for the survival and development of enterprises.
In terms of supply price, Yuncang Winery strives to ensure that the entry-level wines are not bad, the special wines are not bad, and the high-end wines are not expensive. Because there are multiple price ranges, it is not possible to use low-priced wines and high-priced wines. The cost-effective ratio of high-priced wines and low-priced wines, but the pursuit of cost-effectiveness of this wine in each price of wine, and the pursuit of each wine makes consumers feel that it is worth the money.
