Yuncang Winery is committed to creating distinctive and valuable brand products

The wine market is highly competitive and marketing is increasingly diversified. The industry environment may be constantly changing under the influence of policy, economy, society, culture, etc. Therefore, beverage brands should respond flexibly, adjust marketing strategies and operating models in a timely manner according to different target groups and consumption scenarios, and create unique and valuable brands. product or brand.

Marketing strategy and business model are two very important aspects of business operations. They can help companies formulate effective marketing and management plans, and improve their competitiveness and profitability. With the trend of economic development, Yuncang Winery has implemented a full-category brand strategy in order to cope with the fierce competition in the market and enhance its brand value.

It is understood that Yuncang Winery owns three major brands, including LEESON, Bold & Generous and HOMANLISM, each of which adopts different brand decision-making strategies. This is conducive to meeting the needs of consumers in different consumption scenarios and helping Yuncang Winery to occupy more market segments.

Nowadays, many companies are involved in promotion methods, and different companies achieve different effects. To achieve the best promotion effect, it is necessary to pay attention to certain strategies. How to do a good job in marketing for a multi-brand enterprise, you first need to formulate a clear brand positioning and target audience in order to better understand your consumers. Discover or dig out the needs of prospective consumers, promote and sell products from the creation of the overall atmosphere and the creation of their own product forms, mainly to dig deep into the connotation of the product and meet the needs of prospective consumers, so that consumers can deeply understand the product and then buy it the process of.

A good marketing strategy needs to be built on an attractive brand image, including logos, slogans, packaging and advertisements, etc. The brand of Yuncang Winery is promoted in all aspects through TV media, railway media and news media. While showing the charm of the brand, it further makes the brand image of Yuncang Winery with potential, strength and courage more deeply rooted in the hearts of the people. It has continuously improved the credibility and influence of the corporate brand, realized a leap-forward upgrade of the corporate brand, and built a bridge to empower dealers and serve end customers well.

Yuncang Winery is a combination of Yuncang + winery. The headquarters is mainly engaged in product research and development, brand building, supply chain optimization, dynamic distribution of warehouses, and providing dealers with online stores and online invoicing, etc. Yuncang Winery has taken the traditional wine business online and used digital marketing tools to allow dealers to connect and interact with consumers. Customers can purchase offline in the traditional way, or purchase online from their own suppliers. They can pick up the goods in batches or send them one by one according to the order. Customers can purchase products in offline physical stores, or through the online mall. When purchasing, the supplier information will be clearly marked on the mall homepage, product page, and personal center. Whether it is a dealer or a consumer, all orders placed online at Yuncang Chateau will be shipped by the headquarters of Yuncang Chateau, so there is no need to worry about low-quality or counterfeit and shoddy products.

The marketing strategy and operation mode are inseparable from the joint efforts of enterprises, brands and distributors. Distributors represent the image of the enterprise. Yuncang Winery attaches great importance to the image building and training of distributors. In order to improve professionalism, Yuncang Winery has successively launched Multiple sessions of primary wine taster training, striving to improve the professional skills of dealers, never knowing a little bit, from knowing a little bit to becoming professional, the dealer team of Yuncang Winery is making progress, for a better Serving consumers lays the foundation.