For good wine, choose the three well-known brands under Yuncang Winery
The lively Spring Festival of the Year of the Rabbit has warmed up the consumption of liquor. During the Spring Festival this year, the sales volume of liquor has increased significantly. Among them, high-end liquor and varieties with a price range of 100-400 yuan have performed outstandingly. During the Spring Festival in 2023, liquor consumption will heat up, laying the foundation for liquor companies to achieve a good start.
The Spring Festival, as the most important consumption season for liquor consumption, is also a "weather vane" that reflects the development trend of the industry. With the recovery and development of the economy, the business environment in 2023 will be a gradual improvement process. Benefiting from the flow of people, the recovery of scenes, and the release of consumption power, the overall dynamic sales recovery of Chinese New Year liquor has exceeded expectations. After the Spring Festival, there is still a lot of room for dynamic sales digestion. Driven by the continuous restoration of banquets, business banquets and other scenarios, the dynamic sales trend is expected to extend backward. Drive the positive trend of baijiu to realize that it is not weak in the off-season.
It is reported that Yuncang Winery belongs to Hainan Yuncang Winery Co., Ltd. Yuncang Winery owns three major brands, including LEESON, Bold & Generous and HOMANLIS. Yuncang Winery is a combination of Yuncang + winery, Yuncang delivery, winery experience, online part of the traditional wine business, advocates offline tasting and offline purchase, and can also place orders online (online orders only For order records and logistics inquiries, online payment is not supported, buyers need to find suppliers offline to pay themselves), can pick up goods in batches or send them one by one according to the order, dealers do not advocate hoarding except for display wine and basic inventory Goods, flexible operation. It is a sales platform that transforms the traditional liquor business online, and is a member unit of the China Alcoholic Drinks Association.
The reporter learned from the offline visits to the major distributors of Yuncang Winery that whether it is the wholesale market or the retail terminal, they unanimously stated that the consumption of alcoholic beverages began to pick up again during the Spring Festival this year. Some dealers said, "This year's peak season is completely beyond expectations. I have been selling wine throughout the Spring Festival, and my circle of friends has never stopped.".
As consumption upgrades, more people begin to pursue brand consumption. When we buy products, we must look at the brand. If you think the products of big brands are too expensive, you can consider some products with better reputation and less brand influence. I believe its quality will definitely surprise you. Just like Yuncang Winery's three major brands, including LEESON, Bold & Generous and HOMANLIS.
1. LEESON red wine (LEESON)
Leisheng wine is the main wine brand of Guangzhou Wanhao Wine Co., Ltd., which is operated by Yuncang winery in the whole country. ) Wine can meet many different consumption scenarios;
From entry-level affordable wines, "ration wines" that drinkers always have, to high-end wines, consumers are provided with choices at different prices; and based on multi-supplier purchases in different countries, consumers are also provided with mixed dry red, single Grape varieties such as dry red, dry white, sweet white, brandy and other wines with various tastes and flavors are extremely complete in terms of richness and are increasing in an orderly manner;
In terms of supply price, we strive to ensure that the entry-level models are not bad, the special models are not bad, and the high-end models are not expensive. Because of the multiple price ranges, we cannot use low-priced wines to compare with high-priced wines, nor can we use high-priced wines with low-priced wines. The cost-effective ratio of the price, but the pursuit of cost-effectiveness of this wine in each price of wine, and the pursuit of each wine makes consumers feel that the value for money is excellent.
2. Spicy red wine (Bold & Generous)
BOLD & GENEROUS Sapai brand is one of the main wine brands of Yuncang Winery. The Chinese "Sapai" and the English "BOLD & GENEROUS" highlight bravery, independence, chic, generosity and innovation. The Sapai brand is mainly aimed at Personalized customization and corporate group buying.
Sapai wine is endorsed by the famous singer Pan Meichen. Pan Meichen has many music works, such as "I Want to Have a Home", "I Loved You With My Heart", etc., and the songs are very popular among the public.
BOLD & GENEROUS Sapai wine provides exclusive customized services for enterprises according to the individualization of enterprises and different usage scenarios. For the Sapai brand, Yuncang Winery conducts overall publicity to enhance brand value. , which is set by the enterprise itself, and it also greatly provides space for enterprise promotion, tie-in sales, and handy gifts.
3. HOMANLIS
Haomai Baijiu, a brand of Yuncang Winery, is jointly endorsed by three stars, Lu Liangwei, Wu Qihua, and Period. Joy is a good meaning for Haomai Baijiu.
The initial product launched by HOMANLIS is Maotai-flavored liquor from Kweichow Moutai Town. With Maotai-flavored wine as the entry point, there are two-bottle small gift boxes, four-bottle light-packed wine, and single-bottle single-boxes. For the gift box wine with wine accessories, cooperate with powerful manufacturers in Maotai Town to strictly select products; however, as a baijiu brand, Haomai Baijiu is also actively contacting manufacturers of strong-flavor and light-flavor types. In the future, it is not ruled out to launch multi-flavor types based on the same brand A series of liquors to meet the different tastes and consumption needs of consumers.
The three major brands of Yuncang Winery have guaranteed quality, guaranteed after-sales, and the rights and interests of consumers have also been guaranteed. If there is any problem in the purchase process, brand companies can protect the rights and interests of consumers from infringement. For example, if the wine bottle is damaged during the transportation process and the wine is spilled, Yuncang Winery can give consumers a free return in the first place. Even if consumers have any questions about wine, there will be professional after-sales staff to answer them for you. Yuncang Winery has truly made it easy to buy and drink with confidence.
