Developing hand in hand: the responsibilities and obligations of Yuncang Winery and distributors

The strength of wine companies has an important impact on the strength of distributors. Strong wine companies can provide stable supply, high-quality products, comprehensive market support and cooperation opportunities, and can increase the sales competitiveness and market recognition of distributors. And powerful distributors can provide wine companies with broad market channels, sales promotion support, market intelligence feedback and professional knowledge. These factors are very important for the development and growth of wine companies.

There is a close relationship between wine companies and distributors. Yuncang Winery and distributors are mutually beneficial and develop together. The cooperative relationship between Yuncang Winery and distributors involves the responsibilities and obligations of both parties. It is the consensus reached by Yuncang Winery and distributors to create a harmonious future together.

Yuncang Winery has three powerful brands, including LEESON, Bold & Generous and HOMANLISM. It is an online sales platform for the traditional wine business, closely linked to the traditional business way, providing online services, is a trustworthy beverage platform.

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Yuncang Winery and distributors have their own main responsibilities and obligations, which can be listed as follows:


1. Responsibilities and obligations of Yuncang Winery:

1. Product supply: Yuncang Winery is responsible for providing high-quality brand products, and ensuring the stability of the supply chain and timely delivery of products.

2. Marketing and brand building: Yuncang Winery is responsible for conducting market research, formulating marketing strategies, and providing market support, including online and offline advertising, blind tasting activities, and providing market materials to increase product exposure degree and sales.

3. Product training and support: Yuncang Winery will provide business training to dealers on a regular basis, so that they can understand the characteristics, advantages and sales skills of the products. In addition, Yuncang Winery should also provide necessary technical support and after-sales service to meet the needs of distributors and final consumers.

4. Price and profit structure: Yuncang Winery has formulated a reasonable price and profit structure to ensure that distributors can obtain fair and competitive profits and maintain sustainable profitability in the market.

5. Compliance and legal requirements: Yuncang Winery needs to ensure that its products meet the requirements of relevant laws and regulations, and cooperate with distributors to abide by market norms and industry norms.

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2. Responsibilities and obligations of dealers:

1. Sales and promotion: Distributors are responsible for selling and promoting the products of Yuncang Winery, and through appropriate channels and sales networks, push the products to the market and achieve sales targets.

2. Market information feedback: Distributors should provide Yuncang Winery with relevant information such as market information, consumer feedback, and competition trends to help Yuncang Winery understand market demand and changes, so as to adjust strategies in a timely manner.

3. Pipeline management: Distributors should reasonably manage sales channels to ensure the normal supply and circulation of products, while maintaining the brand image and market share of Yuncang Chateau.

4. Customer service: Distributors should provide good customer service, including answering customers' questions in a timely manner, handling complaints, and feeding back customers' needs and opinions to Yuncang Winery.

5. Compliance and contract performance: Distributors need to abide by the contracts and agreements signed with Yuncang Winery, including pricing policies, sales scope, market guidelines and other terms, to ensure fair and smooth cooperation.

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A strong distributor means a strong Yuncang Chateau, and a strong Yuncang Chateau means a strong distributor. In order to establish a healthy and stable cooperative relationship and ensure the smooth progress of the production, sales and distribution of alcoholic products, Yuncang Winery and distributors fulfill their respective responsibilities and obligations, mutually benefit and develop together, and promote the progress of the enterprise and the industry .


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