Yuncang Winery meets the needs of consumers in different consumption scenarios
In order to do a good job in market expansion, wine companies need to launch suitable products to deal with different consumption scenarios. Yuncang Winery owns three major brands, including LEESON, Bold & Generous and HOMANLISM. They use different brand decision-making strategies for different categories. Satisfying the different needs of different consumption scenarios is conducive to meeting the needs of consumers in different consumption scenarios and helping Yuncang Winery to occupy more market segments.
Enjoy drinks with family and friends at home, such as dinner, birthday parties, and more. For such a consumption scene with family gatherings as the background, Yuncang Winery launched affordable Haomai baijiu brother packs and extremely complete Leisheng wines for consumers to choose from, and increased sales by selling wine products suitable for family consumption amount, and increase the brand awareness of Yuncang Winery. Alcohol drinking is a traditional role in family gatherings. When the family enjoys a happy and happy gathering, good wine and good food become an important embellishment of the reunion moment.
Regarding social scenes, in business occasions, such as business meals, business meetings, celebrations, etc., Yuncang Winery increases brand exposure and consumer loyalty by sponsoring social scenes such as parties and events. Business banquets can not only extend the social culture of the wine table, but also bring about brand-related topics for extensive discussion among the masses. It cannot be denied that "wine" is a necessity in this scene.
Leisure and entertainment dining scenes, including restaurants, bars, nightclubs, KTV and other leisure and entertainment venues, must use drinks to relax and entertain. Yuncang Winery cooperates with a number of restaurants, bars, nightclubs, KTV, etc. to launch wine and water products suitable for food, so as to improve consumer satisfaction and brand image. Spending time with like-minded friends in your spare time can not only strengthen the relationship with friends, but also an opportunity for migrant workers to relax and relax after busy work.
When it comes to leisure and entertainment, you may think of tourism and vacation. How can Yuncang Winery be missing in tourist resorts, such as hotels, resorts, seashores, etc. Let’s enjoy the food and scenery with Yuncang Winery. In addition, Yuncang Winery also launched a variety of wines and liquors suitable for gifts, which can be given as gifts to relatives, friends, customers, partners, etc. to express blessings and gratitude.
Maybe you also have a time when you are alone. At this time, you are more for enjoying and relaxing, and home may be the first choice. Choose the elegant Yuncang winery Leisheng wine, from the entry-level affordable wine, the "ration wine" that drinkers always have, or the high-end wine, to provide consumers with choices at different prices; and based on multi-supplier procurement in different countries, It also provides consumers with blended dry red, single grape variety dry red, dry white, sweet white, brandy and other wines with various tastes and flavors, which are extremely complete in terms of wine variety. In the busy pace of work and complex interpersonal relationships, Leisheng wine can meet your needs for enjoyment and tasting, and enjoy a moment of "hiding" alone to release stress and emotions, and "wine" has become a must in this scene An important spice for self-healing.
