Yuncang Winery firmly grasps the marketing strategy of six major consumption scenarios

Hainan Yuncang Winery Co., Ltd. (referred to as Yuncang Winery) is a wine wholesale platform and a member of the China Wine Association. From the perspective of Yuncang Winery, wine is a fast-moving consumer product, and its marketing strategy needs continuous innovation to meet the needs of consumers in different scenarios. In the marketing of alcoholic beverages, there are six major consumption scenarios, which are: catering consumption, social gatherings, business banquets, family gatherings, personal tasting and festival celebrations.

Yuncang Winery owns three major brands, including LEESON, Bold & Generous and HOMANLISM. Yuncang Winery is an online sales platform for the traditional wine business. Subtract traditional business methods and provide online services. It is a trustworthy beverage platform. So, how does Yuncang Winery promote the marketing of wine through these six consumption scenarios? Next, let us discuss with Yuncang Winery one by one.

The first is the catering consumption scene, which is one of the main scenes of wine marketing, because the combination of wine and food can enhance consumers' dining experience. Yuncang Winery has multi-category and multi-brand wine products and multi-price ranges to meet the needs of various consumers. In this scenario, the Leisheng red wine and Haomai liquor brands under Yuncang Winery can cooperate with restaurants to launch matching packages, or cooperate with Sapai Custom Wine to launch their own customized wines for better promotion.

The second is the social gathering scene, which is another major scene for alcohol consumption. In this scenario, Leisheng wine, which adopts a full range of overall brand forms of multi-country procurement, multi-variety wines, and multi-price ranges, can cooperate with bars, nightclubs and other places to launch special events, such as wine tasting sessions and themed parties, to attract Consumers come and try.

The business banquet scene is another important scene for wine consumption. "Life is bold, drink bold." Yuncang Winery's brand Haomai Baijiu adopts traditional ancient brewing techniques. In the case of business banquets, using the Haomai liquor brand is cost-effective, decent and generous, and shows the host's momentum. It can cooperate with hotels, conference centers and other places to launch business banquet packages to better meet the needs of business people.

The family gathering scene is an emerging scene of alcohol consumption. With the improvement of people's living standards, more and more people start to hold parties at home. In this scenario, you can choose the Brother Pack of Haomai Baijiu and the affordable entry-level Leisheng Red Wine. The richness of the wines is extremely complete and meets the needs of family gatherings.

The personal tasting scene is a high-end scene of wine consumption. In this scene, for a wide variety of red wines from different production areas, Lei Sheng Red Wine gives consumers the right to choose. By carrying out blind tasting meetings in various places, Let consumers and professional wine lovers choose products with high repurchase rate through blind tasting, and attract those consumers who have high requirements for wine.

Finally, there is the festival scene. In this scene, the wine brands of Yuncang Winery have launched special gift-packed drinks as gifts for relatives, friends or business partners.

To sum up, wine marketing needs to formulate different marketing strategies according to different consumption scenarios to meet the needs of consumers. Yuncang Winery cooperates with different venues to launch different activities and packages, so that its wine brands can be better promoted, and brand awareness and reputation can also be improved.