Distinguish the different consumption scenarios of the three major brands of Yuncang Winery
How to distinguish the consumption scene of wine is a very broad topic, which depends on many factors such as the type of wine, brand, price, taste, aroma, packaging and so on. Hainan Yuncang Winery Co., Ltd. (referred to as Yuncang Winery) is a wine wholesale platform and a member of the China Wine Association. Yuncang Winery owns three major brands, including LEESON, Bold & Generous and HOMANLISM, each of which adopts brand decision-making strategies of different categories, aiming to meet the needs of multiple categories. The different needs of different consumption scenarios are conducive to meeting the needs of consumers in different consumption scenarios and helping Yuncang Chateau to occupy more market segments.
In Chinese traditional culture, wine is not only a material existence, but also a cultural symbol. From ancient times to the present, no matter the East or the West, wine culture has a long history. Different wines are used in different scenes. Today Yuncang Winery Let me take you to understand the classification of some common wine consumption scenarios:
1. Gift wine: usually high-end and expensive wine, with exquisite gift packaging, suitable as a gift for relatives, friends or business partners.
2. Family wine: suitable for drinking at family gatherings, dinner or leisure, usually at a relatively affordable price.
3. Business wine: suitable for drinking in business banquets and business negotiations, requiring high quality, good taste and high brand awareness.
4. Celebration wine: It is suitable for drinking on weddings, birthdays, festivals and other celebration occasions. It requires exquisite packaging, good taste and moderate price.
5. Leisure wine: suitable for drinking in leisure occasions, such as travel, outdoor activities, leisure and entertainment, etc., requiring good taste and affordable price.
6. Social wine: It is suitable for drinking in social occasions, such as parties, bars, nightclubs, etc. It requires good taste, high brand awareness and moderate price.
Different wines are used in different scenarios. Whether it is gift wine, family wine, business wine, celebration wine, leisure wine or social wine, Yuncang Winery has all kinds of common alcohol consumption scenarios. Next, let’s take a brief look at the three major brands of Yuncang Winery:
Lei Sheng wine:
Leisheng wine is the main wine brand of Guangzhou Wanhao Wine Co., Ltd., which is operated by Yuncang winery in the whole country. ) Wine can satisfy many different consumption scenarios.
Sprinkle custom wine:
BOLD & GENEROUS Sapai brand is one of the main wine brands of Yuncang Winery. The Chinese "Sapai" and the English "BOLD & GENEROUS" highlight bravery, independence, chic, generosity and innovation. The Sapai brand is mainly aimed at Personalized customization and corporate group buying.
Haomai Baijiu:
Haomai Baijiu, a brand of Yuncang Winery, is jointly endorsed by three stars, Lu Liangwei, Wu Qihua, and Period. The initial product is the Maotai-flavored liquor from Maotai Town, Guizhou Province. The Maotai-flavored liquor is used as an entry point, and there are two bottles of small gift boxes for handy gifts. , there are four bottles of simple wine, as well as gift box wine with single bottle, single box and wine set. We cooperate with powerful manufacturers in Maotai Town to strictly select products; but as a liquor brand, Haomai Baijiu is also actively competing with strong-flavored and light-flavored liquors. In the future, it is not ruled out to launch a series of multi-flavor liquors based on the same brand to meet consumers' different tastes and consumption needs.
Yuncang Winery promotes quality improvement with ingenious brewing, and promotes brand development with cultural empowerment. After years of continuous improvement in quality and deep cultivation of the basic market, Yuncang Winery's influence in the market has become more popular. Choose the three major brands of Yuncang Winery, and you can choose from a variety of wine types, price ranges and packaging. It is suitable for various consumption scenarios. The quality is guaranteed and the after-sales service is guaranteed. It is truly comfortable to buy and drink rest assured.
