Yuncang Winery's annual co-founder strategy meeting clearly pointed out: Deeply cultivate traditional brick-and-mortar stores

 The four-day Yuncang Chateau’s annual co-founder strategy meeting was recently held in Sanya. It is reported that this meeting mainly discusses the four directions of Yuncang Chateau’s product strategy, training strategy, technology strategy and market strategy in 2023. At the same time, it is also the headquarters of the company to understand the business methods and market expansion methods of the participants, and to conduct effective communication and exchanges to promote the development of the company in all aspects.

The co-founder of Yuncang Chateau refers to the distributors who made outstanding contributions to Yuncang Chateau’s market expansion and regional business coordination and management in the early days of Yuncang Chateau, as well as the heads of provincial distributors. It is a title, but from the perspective of Yuncang Winery, it is the core "asset" of the enterprise. Even though the enterprise continues to develop and expand, Yuncang Winery does not forget its original intention and the "well diggers". Only then can it have a stable and efficient dealer team, and Yuncang Winery can have what it is today.

The full name of Yuncang Winery is Hainan Yuncang Winery Co., Ltd. It is a sales platform that transforms the traditional wine business online. It advocates online traditional business, brand wine wholesale price, free registration, shopping, offline experience, online and offline one. Closely follow the traditional business method and provide online services. The online mall clearly marks the supplier information, and the customer information of its own supply can be clearly checked. The online mall provides purchase, sales and inventory management services, and the purchase and sales status of its own can be clearly checked, truly realizing The traditional liquor business is going online.

Yuncang Winery is a settled enterprise in Yazhou Bay Science and Technology City, Yazhou District, Sanya, Hainan. The annual co-founder strategy meeting of Yuncang Winery has been valued by Yazhou Bay Science and Technology City. Guests are hereby invited to visit Yazhou Bay Zhouwan Science and Technology City Planning Museum. During the period, the staff of the Science and Technology City explained the planning and development of the Science and Technology City, as well as the various situations of the enterprises settled in the meeting. The guests learned more about the country's industrial development and technological progress from a macro perspective. They appreciated the planning of the Science and Technology City and sincerely lamented the strengthening of national strength and the impact of technological development on the future, they all expressed that Yuncang Winery is a clear choice to settle in the Science and Technology City.

In terms of product strategy, Yuncang Winery has three major brands, including LEESON, Bold & Generous and HOMANLISM. The meeting also focused on the introduction of small-batch customized red wine and customized white wine. The goal of Yuncang Winery's customized white wine is to make orders on the same day and ship the next day. The timeliness of the products made the guests look forward to the products.

In terms of training strategy, Yuncang Winery will carry out a number of training classes for presidents, the content of which is to attract investment and cooperate with the market, and bring new distributors to the company.

In terms of technology strategy, the person in charge of Yuncang Winery introduced in this meeting that Yuncang Winery's dynamic warehouse division technology, big data storage and product management, cross-border e-commerce and dynamic marketing and other aspects of technological applications , and said that he has contacted some technology research and development companies in the Science and Technology City to upgrade and improve the overall Internet technology and big data analysis of Yuncang Winery.

It is understood that in order to further improve the online sales platform of the traditional wine business, Yuncang Winery canceled customer recommendation in February 2023. All online mall users only pay attention to supplier stores. The supplier's store only supplies to its own customers. For offline orders, your supplier will deliver the products online and offline. For online orders, Yuncang Chateau will deliver the goods according to the information provided by the distributor. Completely purchase goods step by step according to the traditional business mode, without hierarchical recommendation.

In March 2023, Yuncang Winery will implement that all dealers must open their own independent merchant accounts in a third party. In terms of legal relationship and capital accounts, both licensed third parties serve dealers. The payment for the supplier’s online sales of products is collected by the third-party platform. After the customer signs for the product, the sales price difference is withdrawn from the third party’s own account. The third-party company serves the dealer in terms of legal and capital use.

Yuncang Winery does not make any commission payments to any distributors, and merchants have their own independent accounts. Yuncang Winery cannot collect the money into the headquarters and then allocate the so-called accrued bonuses or commissions to the outside world. No management and control rights.

In terms of market strategy, the person in charge of Yuncang Winery said that in 2023, traditional physical stores will be deeply cultivated, and by continuously replicating and expanding diversified products, customizing personalized, low-cost physical stores, and providing distributors with better physical store services, Further promote the service upgrade of the traditional physical store of Yuncang Chateau.

During this meeting, dealers from all over the country shared their experience in market development, customer service, key customer group buying, physical store business strategies, etc. After many days of effective communication and exchanges, the overall plan of Yuncang Winery in 2023 was clarified The layout of the meeting was successfully completed in four days.