Interview with Yuncang winery dealers, the wine industry is far from profitable

Consumers are saying, sell wine to make money, huge profits! Most of the wine dealers are crying poor, business is not easy, one loss and the other loss. The wineries are breaking sales records one by one, and they are making a lot of money. They are really sentient beings. After actually visiting the dealers of Yuncang Winery, I found that the wine industry is far from profitable. Today I would like to share with you the wine industry.

In the wine industry, is it true that those dealers cry about being poor and losing money every day? It is said that when a normal agent distributes a brand, it is necessary to press the goods, that is, to pay a sum of money to the factory first, and to get the goods, which is also called start-up capital. The amount of start-up capital mainly depends on the brand. Big brands start with hundreds of thousands, small brands with one to two hundred thousand or tens of thousands, and some can even start with only 10,000. The bigger the brand, the more funds are pressed, the price is still very transparent, the retail price is indeed low profit, but the recognition is high, the sales are fast, and the circulation is good. However, small brands have small advances, high profits, and poor circulation, each with its own advantages and disadvantages. The cost of this kind of small-brand wine dealers comes from the rent of the store, the wages of personnel, the cost of capital and time, no technical content, low threshold, and a wide market, so it is blooming everywhere. Therefore, finding a brand with a mature brand and suitable start-up funds is an important foundation for entry into the wine industry.

Why do dealers choose Yuncang Winery? After understanding, Yuncang Winery is a company that sells wine. Its traditional business is to sell wine offline. At the same time, it supports online ordering. Depending on the quantity of the first purchase, you can become a different distributor. Yuncang Winery has high recognition, low threshold, wide market, fast sales and good circulation. Distributors do not advocate stockpiling except wine for display, and they operate flexibly.

Yuncang Winery’s business features Free purchase offline, free online registration, no quantity limit for shopping, no limit for resale objects, products sold can be returned and refunded at any time, if dealers at all levels need to return or exchange the goods in hand, apply truthfully and sell Refunds are handled only by the parties, no forced buying and selling, no card making things difficult, and freedom of buying and selling is advocated. The product combination of the purchased quantity is the dealer package, and no additional franchise fee is charged according to the purchase and sale consideration, and no income other than the normal sales price difference is sought.

In fact, the profits of those in the liquor industry are not as big as imagined. As a wine dealer, the first step is to operate with integrity and do your own business well. It is necessary to make money, and a reasonable profit is what you deserve. The second step is to find ways to expand your sales. Therefore, if you want to join the wine industry and become a distributor, you also need to find a brand with market momentum to help distributors expand their operations.

Nowadays, the competition in the industry is intensifying and the market expansion needs of enterprises. Even high-quality products without market thrust will not be recognized by consumers. Products recognized by consumers need to maintain continuous dissemination in different dimensions to continuously strengthen consumers' minds. brand memory in . It is understood that Yuncang Winery has a number of powerful brands, including HOMANLISM white wine, LEESON red wine and Bold & Generous red wine. The promotion strategies of each brand are interlocking, and inviting multiple spokespersons and media promotion to jointly display is one of the corporate strategies. Over the years, Yuncang Winery has invested in advertising on CCTV, satellite TV, magazines, the Internet, and high-speed rail. Multi-platform advertising has formed an all-round coverage of target consumer groups and shaped the brand's corporate image. The strong brand influence of high-quality platforms And the brand fan group has also become the wings to help the brand take off, making the image of a professional brand deeply rooted in the hearts of the people.