What kind of work has Yuncang Winery mainly done in terms of quality pursuit?
Looking at the development in recent years, it is not difficult to find that Yuncang Winery has never stopped in the pursuit of high quality. Yuncang Winery's pursuit of quality is not only reflected in the continuously expanding categories, but has long been integrated into the blood of enterprise development, penetrated into every link of enterprise development, touched every corner of management, and constantly pursued Excellent quality, and strive to make every drop of wine a legacy of ingenuity.
Hainan Yuncang Winery Co., Ltd. (referred to as Yuncang Winery) is a wine wholesale platform and a member of the China Wine Association. Yuncang Winery owns three major brands, including LEESON, Bold & Generous and HOMANLISM. By making part of the winery's business online, it supports both offline business and online procurement. The display of offline suppliers and online suppliers is consistent with the business model. This method of one-piece delivery in the cloud warehouse, offline winery experience, and online shopping allows distributors to operate at low cost and consumers to buy wine more affordable , dealers can pick up the goods in batches or send them one by one according to the order.
In terms of quality pursuit, Yuncang Winery has mainly done the following work:
One is to adhere to the production policy of emphasizing both quality and quality, and to improve quality and efficiency, and join hands with the most core production areas to empower advantages and strengthen comprehensive production strength; the other is to uphold the quality concept that quality is the life of the enterprise, and train more than a thousand famous koji, brewing, and packaging companies. , evaluation, and quality inspection technicians, optimize and motivate the assessment mechanism, and inherit the spirit of craftsmanship; the third is to strengthen cooperation with scientific research institutes and expert consultants, carry out scientific research, conduct in-depth market research on user needs, grasp consumption trends, and comprehensively upgrade product quality; The fourth is to lead the in-depth operation through the brand and continue to optimize the product structure.
After years of continuous improvement in quality and deep cultivation of the basic market, Yuncang Winery has become more popular in the market. On a solid foundation, it will expand in a timely manner to find a broader development space for the vigorous and overflowing brand power. The important direction of Yuncang Winery.
Regarding the national layout, Yuncang Winery proposes to focus on the "market", take "brand" as the key, and take "service" as the criterion. While actively integrating into the development environment of the beverage industry, accelerating the in-depth operation of the economic circle, and constantly optimizing the market structure and layout, we will further unswervingly strengthen the brand's mid-to-high-end nationalization strategy, focus on the return of brand value and the improvement of brand image, Establish an all-round and in-depth publicity pattern, and continue to consolidate the core leading position of Yuncang Winery. the
For Yuncang Winery, it has a high reputation and brand power, which provides a strong market foundation for the company to promote the process of nationalization. This provides innate conditions for promoting the market outside the province and radiating the whole country. I believe that in the future, as Yuncang Winery gradually gains a foothold, its performance will also improve significantly.
Based on the present, focus on the future. Yuncang Winery is also constantly promoting the development of the enterprise according to its unique rhythm, running out of the speed of Yuncang Winery, and going all out to promote the marketing work of Yuncang Winery to a new level.
New era, new journey, new ideas and new development. When the change of famous wines has become a moment in history, Yuncang Winery promotes quality improvement through ingenious brewing, promotes brand development through cultural empowerment, and promotes performance growth through market expansion. Facing the great era, Yuncang Winery will bravely undertake the mission of the times, hold high the banner of famous mid-to-high-end wines, inherit the genes of famous wines, seize development opportunities, firmly implement the strategy of "nationalization of mid-to-high-ends", work hard, and move forward with courage To create a new era of high-quality development in an all-round way, and to write a new chapter in Chinese famous wines.
