Yuncang Winery visited Helan Mountain East Wine Industry Park
On February 9, 2023, representatives of Hainan Yuncang Winery Co., Ltd. visited the Red Wine Museum, Ningxia International Wine Trading Expo Center, and Helan Red Winery in Ningxia's Helan Mountain East Wine Industry Park, and held discussions and discussions at the Red Wine Museum. study.
The eastern foot of Helan Mountain is recognized by the industry as a "golden zone" suitable for planting wine grapes and producing high-end wines, and was selected as a "star producing area" for world wine by the International Organization of Vine and Wine (OIV). Ningxia National Grape and Wine Industry Opening and Development Comprehensive Experimental Zone, China (Ningxia) International Wine Culture and Tourism Expo, two "National Brand" platforms have settled in Ningxia one after another, marking that the development of Ningxia's wine industry has entered the national strategy and opened a new era of industrial development. The party committee and government of the autonomous region proposed to build a "world wine capital" and a strategic decision to build a "world-class wine cultural tourism destination". Up to now, the area of wine grape base in the production area has reached 583,000 mu, and there are 228 wineries (enterprises) in the production area. A variety of wines in the production area have won more than 1,100 awards in top international wine competitions such as Decanter, Brussels, and Berlin. Accounting for more than 60% of the total number of awards in the country.
Ningxia Helan East Foot Wine Industry Park Management Committee is an institution directly under the autonomous region government, responsible for the organization, implementation, management and service of the construction and development of the Helan East Foot Wine Industry Cultural Corridor, and implements unified leadership, unified planning, overall construction, and coordination manage.
Yuncang Winery is a combination of Yuncang + winery. By making part of the business of the winery online, it supports both offline business and online procurement. How to buy offline, how to buy online, the display of offline suppliers and online suppliers is consistent with the business method. This method of cloud warehouse one-piece delivery, offline winery experience, and online shopping allows dealers to reduce costs The operation makes it more affordable for consumers to buy wine. Distributors can pick up goods in batches or ship them one by one according to the order.
After listening to the report of Jing Tao, the chairman of Yuncang Winery, Huang Siming, director of the Management Committee of Ningxia Helan East Foot Wine Industry Park, expressed his affirmation of Yuncang Winery's sales method and the situation of Helan East Foot Winery Introduced, especially the grape planting, brewing, quality control, each boutique winery's excellence in product quality, and the management committee's support and policies for the industry. I hope that dealers from all over the world will come to visit and cooperate.
In the afternoon, Li Wancheng, director of the General Office of the Management Committee of the Eastern Foot of Helan Wine Industry Park in Ningxia, Zhang Baoming, deputy general manager of Ningxia International Wine Trading Expo Center, Zhang Bin, chairman of Yifutong, Mr. Wei Si from Shunxin Construction Investment, Yuncang Wine Chairman Zhuang Jing Tao and others visited Ningxia International Wine Trading Expo Center, and visited Helan Red Winery under the leadership of Mr. Zhang Baoming.
With the development of planting technology, the quality, brand and influence of Chinese wine have been greatly improved. Helan Red Winery has been exported to many countries and has been recognized by overseas guests. This visit aims to combine multiple advantages On the basis of this, explore new angles of marketing and publicity, and create more possibilities for expanding the influence of wine at the eastern foot of Helan Mountain in Ningxia.