Analyzing the Strategic Development Layout of Hainan Yuncang Winery
Yuncang Winery has changed from the wholesale price of branded red wine to the wholesale price of branded wine. The goal is to provide distributors with a complete selection of branded wines with a more comprehensive category ecology and higher product standards in the industry. It is reported that Yuncang Winery enters the market with red wine, and its positioning is precise and simple. With the increase in scale, it has successively carried out the integration and sales of various wines, and has successively launched customized red wine and white wine. In the future, it is not ruled out to select and add other wines, such as whiskey, brandy, beer, night wine, pre-mixed cocktails, fruit wine, and some household fast-moving consumer goods, etc., to meet the different needs of agents and consumers around the world, and to develop market.
Hainan Yuncang Winery Co., Ltd. (referred to as Yuncang Winery) is a wine wholesale platform and a member of the China Wine Association. Yuncang Winery owns three major brands, including LEESON, Bold & Generous and HOMANLISM. By making part of the winery's business online, it supports both offline business and online procurement. The display of offline suppliers and online suppliers is consistent with the business model. This method of one-piece delivery in the cloud warehouse, offline winery experience, and online shopping allows distributors to operate at low cost and consumers to buy wine more affordable , dealers can pick up the goods in batches or send them one by one according to the order.
In addition to the layout of market categories, Yuncang Winery has also significantly accelerated its pace in terms of brand promotion. According to reports, Haomai Baijiu is the first liquor brand launched by Yuncang Winery, endorsed by three stars, Lu Liangwei, Wu Qihua, and Full Stop; Lei Sheng Red Wine is the main product of Yuncang Winery, endorsed by Zhang Jizhong; Sapai Red Wine is Yuncang Customized products of the winery, endorsed by singer Pan Meichen. At present, Yuncang Winery has built an advertising matrix in many key cities across the country, penetrating the cities to help the brand nationalize, and forming a three-dimensional product publicity pattern covering the market.
The essence of Yuncang Winery is to provide customers with a drop-shipping delivery company. According to the traditional wine management method, it provides convenient services for the order recording and logistics inquiries directly from the warehouse. It also provides dealers with product display and follow-up A service that ships direct customer orders.
In terms of business development, Yuncang Winery adheres to the online traditional business, and serves local dealers as the main business model. It not only provides red wine, but also provides sales solutions for corporate group purchases, wine for gifts, wine for promotional gifts, and red wine. The tasting meeting will provide various promotional plans in detail for various scenarios such as enterprise customer expansion and product tie-in sales, and provide guidance on local implementation. This plan-based sales method is combined with wholesale price supply to allow customers to purchase When selling red wine, you can also expand customers, tie-in sales, and increase profits for your own business.
On the road of pursuing brand development, Yuncang Winery has never stopped pursuing quality. In terms of branding, it adheres to the value of "good quality, pursuit of cost performance" and enhances brand reputation with the ultimate product experience. Event marketing + consumer interaction + influential customer engineering" builds brand potential and enhances brand influence. At the same time, Yuncang Winery will also focus on resources, take customers as the center, do a good job in consumer cultivation and transformation, promote management transformation and lean management, and create a co-creation and shared ecology through organizational transformation to achieve further fission on the basis of the past.
