The dealer of Yuncang Winery said that those who know how to taste wine are more likely to sell good red wine
Nowadays, there are many kinds of LEESON red wines on the market, such as blended dry red, single grape variety dry red, dry white, sweet white, brandy and other wines with various tastes and flavors, so this means that you want to sell good red wine , then you must have good wine knowledge and know how to taste wine.
LEESON wine is the main wine brand of Guangzhou Wanhao Wine Co. , Ltd., which is operated by Yuncang Winery in the whole country . It can meet a variety of different consumption scenarios; from entry-level affordable wine, "ration wine" that drinkers always have, or high-end wine, it provides consumers with choices at different prices .
Yuncang Winery is affiliated to Hainan Yuncang Winery Co., Ltd. It is an online sales platform for traditional wine business and a member unit of China Wine Association. Yuncang winery is a combination of cloud warehouse + winery, cloud warehouse delivery, winery experience, some of the traditional wine business is online, offline tasting is advocated, offline purchases are also possible, and online orders can also be placed (online orders are only for Order records and logistics inquiries do not support online payment, buyers need to find suppliers offline to pay themselves), can pick up goods in batches or ship them one by one according to the order, dealers do not advocate stockpiling except for display wine and basic inventory , flexible operation.
According to the dealer of Yuncang Winery , there is a big difference between red wine sales and other commodity sales, because there is too much wine culture and knowledge. As a wine salesperson, red wine sales are not just about selling wine. It is selling culture at the same time. For others to accept your product, you must first understand the characteristics of your product. Wine is very complicated, specifically what origin, what winery, what grape variety, what taste. How to introduce the taste and quality of red wine can attract customers. This requires you to really understand your wine, aroma, taste, balance, richness, etc. before you can explain it to customers, and add some how the taste comes from. Once you can attract customers, you know it yourself, and you can introduce it to others with ease .
Under the promotion of film and television dramas, many Chinese people may know French red wine, but there are not many people who really understand wine. As wine customers, they don't necessarily know wine very well, but they hope to gain new knowledge through dealing with sales staff, so that they can constantly improve themselves. Drinking wine is not simply a sip. A small bottle of wine actually contains a lot of culture and knowledge. Therefore, the key to wine is not to drink but to "drink".
Wine brings not only wine tasting knowledge and social skills, but also the ability to discover beauty. And when you really enter the wine world, you will find that there is a big universe in the small world of wine. Wine is very particular about food and wine pairing, and generally there are more opportunities to meet at banquets. Red wine has unique selling points. If you want to sell red wine well, you must also guide consumption. For example, China has eight major cuisines. Red wine can guide the red wine with corresponding taste and ingredient content for spicy, light, fried, steamed, grilled, smooth and other dishes, so that consumers can enjoy delicious and healthy food while tasting different dishes in different places.
In the wine circle, it is not uncommon for consumers and wine salespersons to become friends or even talk to them. At present, when domestic consumers generally do not know much about red wine, a consumer who understands wine or is learning how to taste wine often has the most contact with the red wine salesperson. Therefore, there are more opportunities to form bonds with each other. Therefore, as a wine salesperson, not only must you have professional knowledge, but you should also be willing to communicate with customers. After all, when a customer is willing to think of you and talk to you when he has troubles, then the relationship between him and you is already extraordinary, and it also reflects from the side that he has completely trusted you and regarded you as a friend, so he understands It makes sense that wine connoisseurs are more likely to sell good red wine .