Yuncang Winery has changed from the wholesale price of brand red wine to the wholesale price of brand wine. What is the difference?

Today, with the rapid economic development and the gradual improvement of the national consumption level in our country, the diversified wine industry consumption trend is first reflected in multi-brand and multi-category. Alcohol consumption is gradually showing a trend of branding and diversification. Consumers' concept of alcohol consumption has changed. More and more alcohol brands continue to meet the changes in consumers' drinking needs and promote the development of the alcohol industry. The development of any enterprise is inseparable from the renewal of internal "blood", and there are changes between old and new things all the time.

The advantage of going from a single-brand category to a multi-brand category is that by accurately positioning each brand, the category can effectively occupy each market segment. Larger markets often contain different levels and different types of needs. The category range of a single brand is narrow, and it is difficult to meet the needs of expanding market share. Therefore, Yuncang Winery designs and produces different products according to the needs of different types and natures. Using different brands can enable enterprises to better respond to market demand, increase market share, and capture consumers with different preferences.

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Yuncang Winery has changed from the wholesale price of branded red wine to the wholesale price of branded wine. The goal is to provide distributors with a complete selection of branded wines with a more comprehensive category ecology and higher product standards in the industry. Yuncang Winery intends to become a wine distributor platform with a full-category layout, catering to the trend of the market, with the purpose of deeply segmenting the market and fully occupying the needs of various categories. Taking advantage of the entrance advantages of Yuncang winery brand red wine, on the basis of the brand's existing superior products, use different brands to occupy different market segments, and jointly seize the competitors' markets, and integrate and expand categories to achieve product drainage , and use this to attract more consumers and open up incremental markets.

No brand can single-handedly occupy the entire market. From a single-brand category to a multi-brand category strategy, Yuncang Winery has the opportunity to cover the market to the greatest extent. Different brands have different personalities and selling points, and multiple brands can attract consumers at different levels. , to meet the various needs of consumers.

In addition, from a single brand category to a multi-brand category can fully adapt to market differences and better help dealers provide consumers with diversified consumption scenarios. The needs of consumers are varied and complex. Different regions have different customs; different times have different aesthetic concepts; different people have different hobbies and pursuits, and so on. The same brand or category has different evaluation standards in different countries or regions. Yuncang Winery has adopted a multi-brand and multi-category strategy to fully adapt to market differences.

The layout of all categories, from single brand category to multi-brand category, continuously strengthens the comprehensive competitiveness of Yuncang Winery. The threshold for the layout of all categories is very high, which is an all-round test for enterprises. No product is perfect, and no market is perfect. The vast market ocean provides many equal competition opportunities for enterprises. Yuncang Winery seizes the opportunity in time to seize a place in the market.