Looking at the Internet application of traditional wine business from Yuncang Winery

For five thousand years in China, wine has always been praised endlessly. According to the public opinion, the wine industry is still a relatively traditional industry. On the surface, the wine industry is indeed slower than other industries on the road to the Internet. With the wave of Internet digitization, China's wine industry needs to make full use of the development of the Internet to achieve technological upgrades.

The tide of "Internet +" has arrived, and the traditional wine business needs to face many transformation challenges. Internetization has become the only way for wine companies to develop in the future. With the launch of Yuncang Winery's "Internet +" action plan, the Internet will further subvert the organizational form, business rules, industrial chain, and competition pattern of the traditional wine industry, extending many new business models and sales models.

After understanding, Yuncang Winery is a company that sells wine. The traditional business of selling wine offline also supports online ordering, that is, you can pick up goods in batches, or entrust a dropshipping. You can buy offline as you like, and buy offline. Who is the supplier? Who is the online supplier? According to the traditional wine wholesale business, the wine sales platform that provides Internet online services has the same supplier as the traditional wine business. Compared with the traditional wine business, the online Online services such as product display, ordering, statistics, and customer management are consistent with offline business and online business.

The essence and core of "Internet +" is the online and digitalization of traditional industries. "Internet +" poses challenges to the wine industry in many aspects.

One is to challenge and change the traditional thinking dominated by production enterprises. Generally speaking, the wine industry was still producer-oriented in the past. In the golden decade of rapid growth of the wine industry, the producer-oriented tendency was very obvious. Use the Internet and big data to study consumer needs and changes, so as to adjust the company's development scale, product direction and innovative content.

The second is that the Internet challenges the traditional marketing concepts and methods of the wine industry, which provides a realistic possibility for the wine industry market segments. Alcohol companies need to use big data to accurately locate target customers, provide precise services, and achieve close interaction with customers with excellent services, providing the possibility for continuous improvement of product quality.

The third is that the Internet poses challenges to traditional liquor channels and distribution channels, requiring the reconstruction of product and distribution channels. The Internet promotes the integration of business flow, logistics, information flow, and capital flow through e-commerce. Greatly reducing intermediate links, reducing costs, and improving circulation efficiency will inevitably impact and restructure traditional distribution channels, organizations, and links, and innovate new channels and methods.

The fourth is to challenge the traditional brand communication channels and methods of the wine industry. For a long time, the advertising of wine products has always been at the forefront of all kinds of media advertising, and many of the leading positions are still occupied by wine companies. In the future, in the era of the Internet, especially the mobile Internet, precise communication will become an important communication tool, and methods such as online marketing may have an impact on people's purchasing decisions.

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Under the tide of the Internet, looking at the Internet application of traditional wine business from Yuncang Winery, the wine industry is not only facing the challenge of "touching the Internet", but also restricts the pace of transformation due to many bottlenecks. Wine companies must first have Internet thinking and awareness, and choose appropriate strategies and "connect to the Internet" solutions according to local conditions. The second is to properly handle the relationship with the traditional circulation and distribution methods. In the context of the rise of the Internet in the wine industry, how to solve the inherent interest relationship between enterprises and traditional distributors is the pain of transformation. Yuncang Winery said that wine companies should pay attention to the impact on the price system, stabilize the product price system, and then adapt to the construction of the service system. Using a computer to access the Internet is not "Internet +", and wine companies need to develop an overall system around the online Internet development. construction.

The era of "Internet +" has arrived, and the irresistible trend is developing rapidly. If traditional enterprises want to survive and develop, they must closely follow the pace of "Internet +", start from themselves, discover the factors of change, change the traditional thinking, and find a breakthrough development path. The so-called "Internet +" refers to the new normal of the integration and development of the Internet and traditional industries, that is, to give full play to the optimization and integration of the Internet in the preparation of production factors, and to organically integrate the new generation of information technology with modern manufacturing and production services. . "Internet +" will bring huge changes to any of our traditional industries, enhance new economic development momentum, and promote the efficiency and upgrading of the national economy.