Yuncang Chateau Chongqing Company's strategic partner press conference was successfully held
Recently, Yuncang Winery held a new product launch conference and a strategic partnership signing ceremony in Chongqing with the theme of "joining hands with new entities and leading new trends". The event was held at the distributor Huali Banquet of Yuncang Winery, and nearly 200 people attended the event. The companies involved in this signing event include Hainan Yuncang Winery Co., Ltd., Chongqing Wudoumi Group, Liuyishou Group, a world-renowned international catering company, Huali Banquet Catering Management Co., Ltd., and foreign-related five-star Changjiang Impressions.
Yuncang Winery is affiliated to Hainan Yuncang Winery Co., Ltd. It is an online sales platform for traditional wine business and a member unit of China Wine Association. Yuncang Winery has a number of powerful brands, including HOMANLISM white wine, LEESON red wine and Bold & Generous red wine.
Yuncang Winery is a combination of Yuncang + winery. It is a company that sells wine. It sells wine offline in traditional business. At the same time, it supports online ordering, that is, it can pick up goods in batches, or entrust a dropshipping. How to buy offline? Online In terms of how to buy, who is the offline supplier and who is the online supplier, the alcohol sales platform that provides Internet online services according to the traditional alcohol wholesale business, its suppliers are in the same way as the traditional alcohol business. For wine business, it provides online services such as product display, ordering, statistics, customer management, etc. that are consistent with offline business and online business.
The event started with the new product release conference of Yuncang Winery, and successively introduced the new products of its LEESON red wine and HOMANLISM white wine. In the future, Yuncang Winery will aim to become the preferred supplier of wine lovers, based on the development of categories Persevere for a long time, continuously improve quality with craftsman spirit, lead brand development with differentiation strategy, build brand value with more affordable products, devote to online traditional business, brand wine wholesale price, complete to make wine more affordable and start a business easier duty of.
LEESON Red Wine is the main brand of Yuncang Winery. It is endorsed by director Zhang Jizhong, and at the same time, it has placed advertisements in major media, which has a certain reputation. LEESON red wine adopts a full range of overall brand forms purchased from multiple countries, multiple wine varieties, and multiple price ranges, so that LEESON wine can meet a variety of different consumption scenarios. From the entry-level economical and popular wines, the "ration wines" that drinkers always have, or the high-end wines that give gifts, and the LEESON customized wines from well-known wineries , consumers can choose from different prices; Purchasing from suppliers, and providing consumers with blended dry red, single grape variety dry red, dry white, sweet white, brandy and other wines with various tastes and flavors, which are extremely complete in terms of wine variety
HOMANLISM baijiu is the first baijiu brand launched by Yuncang Winery. It is jointly endorsed by three stars, Lu Liangwei, Wu Qihua and Period. Yuncang Winery’s positioning of HOMANLISM baijiu is ration wine. The initial products launched are Maotai-flavored baijiu from Kweichow Moutai Town. They are divided into different series and multi-series products with different prices, striving to meet the needs of different consumption scenarios. . For the same wine quality, there are brother packs (simple packs), activity packs (card boxes), and gift box packs (luxury gift boxes), just to allow different consumption scenarios to use wine separately, and to compare prices with people. Cloud The concept of Cang Chateau is "You can sell for a long time if you earn less" to pursue the repurchase rate.
This strategic partnership signing ceremony specially invited Chairman Wang Shunhai of Chongqing Wudoumi Group to come. Wudoumi is a catering industrial operation organization integrating order agriculture, catering chain, catering supply chain (central kitchen, food processing, warehousing cold chain logistics) and food street. Its business covers catering chain, marketing planning, commercial operation, etc. Its brands include Shouchai Roast Duck, Paodingjia Boiled Steak, Three Gorges Chuanshuo·Live Yulao, Oranjian, Shunshui Fish Restaurant, Longmen No. 9 Hot Pot and other catering brands. 32 provinces, municipalities and autonomous regions across the country. Wang Shunhai, chairman of Wudoumi Group, is the president of Chongqing Cuisine Association and the vice president of China Cuisine Association. Wang Dong said that the family members of Yuncang winery dealers all over the country enjoy membership when they dine under the brand of Wudoumi.
Founded in 2000, Liu Yishou has developed into a world-renowned international catering company in 22 years. Its business covers more than ten countries around the world. Yishou has entered the top 100 restaurants in China for ten consecutive years, and has been awarded the top 10 of Hotpot Top 100 for many times. It adheres to the mission of Yishou to lead the world of Chinese hotpot communication, and is committed to building the first platform for the global communication of Chinese hotpot industry culture.
Yuncang Winery also specially invited Di Xiaoqin, general manager of Huali Banquet Catering Management Co., Ltd., to the signing ceremony. Huali Banquet Catering Management Co., Ltd. is the first civilized banquet hotel in China, inheriting the eight banquet cultures of Zong, Celebration, Birthday, Clan, Xi, Gathering, Taoism and Li in China. The four banquet halls have been the first in the Tang Dynasty From the prosperous and prosperous age of the building - "Xianghui Building", to the human civilization of Notre Dame de Paris - "Chanson", from the bright glazed palace - "Faith", inheriting the charm of oriental culture and the beauty of Western art, creating a Chinese banquet Brand new audio-visual enjoyment.
The solemnity of Chinese ritual culture and the sanctity of Western romantic pursuit, through the continuation of the four service characteristics of "ceremony", "ritual", "ritual" and "respect" in ritual culture, design a connotative ritual process to guide guests to empathize and share rituals, To achieve the spiritual yearning of the guests, convey the sense of enjoyment, and leave a precious memory that cannot be repeated in a lifetime. Huali Banquet, entertain guests from all over the world with the highest standard of etiquette.
Changjiang Impression, formerly known as the Century Tianzi cruise ship, will be fully upgraded in 2022. The whole ship has unique decoration, elegant style and beautiful appearance. It has a magnificent and magnificent 5-storey high-permeable revolving lobby; the first dual sightseeing elevators are connected to the super-large sun deck of the Yangtze River; tableware and kitchen utensils imported from Europe and America are of pure quality; simple, spacious, convenient and comfortable European-style overall bathrooms; Linjiang An independent European-style balcony facing the water with exquisite curves; leisure Internet cafes with easy and convenient configuration; exquisite and elegant cigar bars and bars; multi-functional entertainment halls with advanced audio-visual equipment; elegant, solemn and elegant music concert halls; simple and elegant content A rich library; a free and comfortable sun deck with a wide view; a TV reception system covering a complete range of world channels; a sauna and massage center with good services.
Congratulations to Yuncang Winery on the success of its new product launch conference and signing ceremony in Chongqing. In terms of the core concept, Yuncang Winery tries its best to purchase from the source, avoid multiple trades, reduce multiple transportations, use the brand to promote terminal sales, use cost-effectiveness to make consumers recognized, and use services to satisfy pipeline operators. Consumers win-win, and become the preferred wine brand for wine lovers!
Is it the development of the warehousing industry or the development of the logistics industry that gave birth to the Yuncang winery model?
With the advancement of technology and the continuous upgrading of consumer demand, technologies such as the Internet, the Internet of Things, and big data have begun to be used in the production and marketing of enterprise products, and the integration of online, offline, and logistics has been promoted. become a new trend.
Some people say that the new aspect of the traditional wine industry's online transformation lies in logistics and warehousing. It is precisely because of the fast and convenient logistics that online ordering has become so smooth and popular. Indeed, the logistics industry has become an important industry for my country's economic development in the 21st century, and warehousing plays a pivotal role in the logistics system. The rapid development of logistics has made the traditional wine industry online and gave birth to the Yuncang winery model.
The traditional definition of warehousing is given from the perspective of material reserves. Modern "warehousing" is not "warehouse" or "warehouse management" in the traditional sense, but warehousing under the background of economic globalization and supply chain integration. It is a modern Warehousing in logistics systems. Logistics warehousing is a key link in the modern logistics system, and plays an important role in links such as connection, transit, storage, and custody.
The healthy and rapid development of the modern warehousing industry has great significance for optimizing the logistics and supply chain management system and improving the operation quality of the national economy. In the past 10 years, the onlineization of traditional industries has brought about quantitative changes in the logistics industry. Behind each step of change is a new logistics model.
After understanding, Yuncang Winery is a company that sells wine. The traditional business of selling wine offline also supports online ordering, that is, you can pick up goods in batches, or entrust a dropshipping. You can buy offline as you like, and buy offline. Who is the supplier? Who is the online supplier? According to the traditional wine wholesale business, the wine sales platform that provides Internet online services has the same supplier as the traditional wine business. Compared with the traditional wine business, the online Online services such as product display, ordering, statistics, and customer management are consistent with offline business and online business.
The connotation of warehousing management is changing with the continuous expansion of its role in the social and economic fields. Warehousing management refers to the management of warehouses and their inventory items. Warehousing system is an indispensable subsystem in enterprise logistics system. The overall goal of the logistics system is to provide services that satisfy customers at the lowest cost, and the warehousing system plays an important role in this. Warehousing activities can promote enterprises to improve customer service levels and enhance their competitiveness. Modern warehouse management has undergone fundamental changes from static management to dynamic management, and higher requirements have been put forward for the basic work of warehouse management.
Being able to provide a comprehensive and complete logistics, warehousing and distribution solution is a problem that many suppliers and brand owners must pay attention to. At present, the traditional wine industry is developing rapidly online. Yuncang Winery has to solve the problem of many logistics links and difficult operations in the entire circulation process of products. Since its establishment, Yuncang Winery has positioned itself as a one-stop service dealer for online new retail of the traditional wine industry, integrating its own and social resources, and striving to create an integrated warehouse, transportation and distribution Service products, providing end-to-end, transparent, intelligent and efficient integrated services for national or regional major customers. It can be said that the development of the warehousing industry and the logistics industry gave birth to the Yuncang winery model.
Based on the current development of science and technology, the future development trend of warehousing logistics should be informatization and networking, automation and intelligence, zero inventory and integration. In the warehousing industry, traditional warehousing facilities occupy a large share, and a single service method can no longer meet the increasingly diverse market demand for stored goods. The deep integration and optimization of warehousing resources and the establishment of modern warehousing facilities are the focus of the future development of the warehousing industry.
The online market of Yuncang Winery is booming, and the stable and positive pattern of logistics and warehousing operations will continue. Warehousing is one of the important links in the process of commodity circulation, and it is also an important pillar for the development of the logistics market. With the rapid growth of the online market of Yuncang Chateau, the scale of logistics and storage of Yuncang Chateau is expanding day by day.
In order to provide quality and competitive warehouse transportation and distribution services, Yuncang Winery empowers digital technology in the entire industrial chain, providing a one-stop working platform, from the aspects of operation model optimization, digital upgrade, intelligent upgrade, management process, etc. , to optimize the logistics system and operation in an all-round way.
The long-term and stable development of Yuncang Winery is inseparable from high-quality products and core technical competitiveness. Yuncang Winery will unswervingly follow the development road of "sticking to good quality, pursuing cost-effectiveness, and win-win with the world", making high-quality products, continuously increasing investment in logistics and warehousing, constantly improving the added value of services, and building customers Trustworthy Yuncang winery brand.
