What is the relationship between the Sapai custom red wine of Yuncang Winery and Lei Sheng red wine?
The three major brands of Yuncang Winery include LEESON, Bold & Generous and HOMANLISM. Among them, both Leisheng red wine and Sapai red wine are wines. What is the relationship between them? ?
Similarities:
1. The operators are the same. Lei Sheng Wine is the main wine brand of Guangzhou Wanhao Wine Co., Ltd., which is operated by Yuncang Winery throughout the country. BOLD & GENEROUS Sapai brand is one of the main wine brands under Yuncang Winery. , both brands are operated nationwide by Yuncang Winery.
2. Both Leisheng wine and Sapai wine adopt a full series of overall brand forms purchased from multiple countries, multiple wine varieties, and multiple price ranges, which can meet a variety of different consumption scenarios; "Ration wine" is still a high-end wine, providing consumers with choices at different prices; and based on multi-supplier procurement in different countries, it also provides consumers with blended dry red, single grape variety dry red, dry white, sweet white, and brandy Wines with a variety of tastes and flavors are extremely complete in terms of richness, and are still increasing in an orderly manner; wines of each price are pursuing the cost-effectiveness of this wine, and pursuing each wine so that consumers feel that it is more than worth the money.
the difference:
1. The positioning is different. The goal of Leisheng Wine is to purchase more cost-effective wines for consumers. In terms of cost advantages, rich varieties, and unified storage and logistics management and control, Leisheng Wine has formed a complete and efficient supply chain. system; while the Sapai brand is mainly aimed at personalized customization and corporate group buying, providing exclusive customized services for enterprises. For the Sapai brand, Yuncang Winery conducts overall publicity to enhance brand value. Liquor is priced by the enterprise itself, which greatly provides space for enterprise promotion, tie-in sales, and casual gifts.
2. Leisheng red wine adopts numbered red wine classification. Because there are many grades, many production areas, and many wineries, it is difficult to judge and identify various prices. Leisheng red wine is classified according to different labels of products, and each wine is labeled with a number or Letters + numbers are clearly marked, and "numbered wine grading" is adopted, and the price is divided into 8 price ranges by numbers. Classify products and recommend usage scenarios, so that consumers can easily identify wines of different prices when purchasing. Sapa wine is a customized red wine without classification.
3. Purchasing Sapai wine requires a series of customization processes. First, the customer must submit a customization application to the city dealer of Yuncang Winery, and then the dealer submits to the wine customization department of Yuncang Chateau Sapai, and then Yuncang Chateau Sapai The customization department communicates with customers about the customization plan, then conducts online publicity of customized models and e-commerce shelf services, and finally provides warehousing and logistics services and drop shipping for corporate wine. Lei Sheng wine can be purchased online or offline, the offline order can be picked up directly, and the online order will be shipped directly to the customer by the warehouse.
Whether it is daily ration wine or a small amount of custom-made exclusive wine, Yuncang Winery has a wide range of products, and can also provide Yuncang professional warehousing and drop shipping logistics services. Wines at each price pursue the price-performance ratio of this wine to meet a variety of different needs Consumption scene. Choose the Sapai custom red wine and Lei Sheng red wine from Yuncang Winery, and you will definitely feel that the value for money is excellent.
