For a liquor distributor platform that intends to deploy in all categories, why should it open up the market?

In view of the diverse and differentiated demands of consumers, the demands of different consumer groups for category grades also appear to be different. In this situation, it has become the consensus of enterprises to seize more market segments through the all-category strategy. In the face of turbulent industry changes, Yuncang Winery has always been a company worthy of attention. After understanding, Yuncang Winery is a wine dealer platform, which sells wine offline and supports online ordering, that is, it can pick up goods in batches, or entrust a dropshipping.

The overall development trend of Yuncang Winery is mainly manifested in "category expansion". On the basis of focusing on wine operations, Yuncang Winery continues to enter the liquor market, and has taken another important step on the road to expand the entire category. HOMANLISM baijiu is the first baijiu brand launched by Yuncang Winery. The initial products are all sauce-flavored baijiu from Moutai Town, Kweichow Province. They are divided into different series and multi-series products with different prices, striving to meet different consumption scenarios. need. In the later period, Luzhou-flavor liquor and Fen-flavor liquor will be launched successively.

With the trend of economic development, many companies have implemented a full-category brand strategy during the innovation period in order to cope with fierce market competition, create more wealth, and enhance their brand value. The diversification and serialization of categories are the concrete manifestations of enterprises implementing multi-category strategies. Yuncang Winery hopes to enhance the competitiveness of the enterprise through the "category diversified market expansion strategy". Using multiple categories to meet the differentiated needs of different market segments is conducive to meeting the different consumption needs of consumers and helping to occupy more market segments.

Yuncang Winery believes that category diversification needs to be matched with corresponding market diversification. Without market diversification, it is difficult for the value of category diversification to play a major and fundamental role. In a single market, there is not much room for multi-category strategies. Therefore, the diversification of categories and the diversification of the market are closely related, through the diversification of categories to open up the market, through the diversification of the market to help the diversification of categories.

It is reported that when an enterprise develops to a certain scale, it will have sufficient operating and management capabilities, coupled with sufficient capital, to be suitable for implementing a full-brand strategy. If a start-up company does not have enough capabilities, it should concentrate on developing core brands and products, gathering core target users, clearly positioning users, following the trend of economic development, and steadily growing in a down-to-earth manner. Do not rashly adopt a multi-brand strategy. Otherwise, the risk of the enterprise will be increased, or even the risk of the enterprise cannot be controlled, and the uncertainty will increase. Once you are eager for success, you may not only fail to gain brand awareness, but it will also be difficult for the company to develop smoothly.

The full-category layout can establish a strong image for the company. Yuncang Winery has a clear product positioning and a clear market, which meets the needs of different consumers. Yuncang Winery intends to become a wine distributor platform with a full-category layout to cater to the market The trend of the company is well versed in the market rules, and now it has been firmly rooted in the market. It has to be said that the company's strategy is successful. Not only is the popularity of each brand high, but the company is also more stable.