Get an in-depth look at Yuncang Winery in Hainan

 Yuncang Winery is a sales platform website of Hainan Yuncang Winery Co., Ltd. It is a combination of Yuncang + winery, cloud warehouse delivery, winery experience, a wine wholesale platform, and a member of the China Alcoholic Drinks Association. Yuncang Winery owns three major brands, including LEESON, Bold & Generous and HOMANLISM.

Yuncang Winery has realized the integration of warehousing, distribution and transportation, created a flat supply chain, and improved the efficiency of warehousing and transportation. Reduce the resources of intermediate warehousing links and branch logistics warehousing, push them downwards, and increase the business of terminal logistics. By making part of the winery's business online, it supports both offline business and online procurement. The display of offline suppliers and online suppliers is consistent with the business model. This method of one-piece delivery in the cloud warehouse, offline winery experience, and online shopping allows distributors to operate at low cost and consumers to buy wine more affordable , dealers can pick up the goods in batches or send them one by one according to the order.

It is understood that Yuncang Winery has changed from the wholesale price of branded red wine to the wholesale price of branded wines. The goal is to provide distributors with a complete selection of branded wines with a more complete category ecology and higher product standards in the industry. It is reported that Yuncang Winery enters the market with red wine, and its positioning is precise and simple. With the increase in scale, it has successively carried out the integration and sales of various wines, and has successively launched customized red wine and white wine. In the future, it is not ruled out to select and add other wines, such as whiskey, brandy, beer, night wine, pre-mixed cocktails, fruit wine, and some household fast-moving consumer goods, etc., to meet the different needs of agents and consumers around the world, and to develop market.

The concept of Yuncang Winery is "You can sell for a long time if you earn less". Only when consumers continue to buy again can there be room for stable growth of the company. With years of experience in sales network construction and management, Yuncang Winery has built a A sales management system based on sales plan coordination, dealer integrated construction, and marketing operation analysis; a marketing planning system based on market research, brand management, product management, media management, and network promotion; consumers' recognition of Yuncang Winery , strongly support the expansion and maintenance of the sales network of Yuncang Chateau, and promote the formation of a complete management system of Yuncang Chateau.

In terms of brand promotion, Haomai Baijiu is the first liquor brand launched by Yuncang Winery, endorsed by three celebrities including Lu Liangwei, Wu Qihua, and Full Stop; Leisheng Red Wine is the main product of Yuncang Winery, endorsed by Zhang Jizhong; Sapai Red Wine is The customized products of Yuncang Winery are endorsed by singer Pan Meichen. At present, Yuncang Winery has built an advertising matrix in many key cities across the country, penetrating the cities to help the brand nationalize, and forming a three-dimensional product publicity pattern covering the market.

As a member unit of China Wine Industry Association, Yuncang Winery insists on high-quality development as its first pursuit. Quality is the foundation for success in the wine industry. We must regard quality as our life, respect consumers, and brew good wine. Since its establishment, it has been adhering to the spirit of craftsman, carefully polishing products, and serving with heart.

Yuncang Winery is the ration wine of the public. It is the pursuit of Yuncang Winery and consumers to keep improving and prefer less than excessive. The wines of Yuncang Winery are carefully brewed by winemakers. After complicated processes, from feeding materials to products leaving the factory, they have gone through many links of tempering. The traditional brewing process of wine emphasizes the grasp and perception of "people" on the brewing process. As a modern enterprise, Yuncang Winery, with the help of precise digital technology, determines the quality of grain, the environment of the cellar, the heat of steaming wine, and the fineness of wine mixing. The factors of wine quality are high-quality, standardized and large-scale to ensure excellent and consistent quality.