HOMANLISM Liquor has multiple packages of the same wine quality, flexible to meet various demand scenarios
With the continuous progress and development of society, people's material living standards are constantly improving and improving, which also prompts people's cognition of wine culture to also change constantly, and the consumption concept in it is also constantly changing. From the beginning, people were only satisfied from the material level, to the spiritual level today. It is precisely because of these changes that our products have to undergo different reforms.
The gift box is the hub of emotional connection between people. A gift represents one's sincerity and makes the relationship more harmonious. The grade of the gift box and the nature of the products inside determine the relationship between the people we give away. According to the needs of the scene and the characters, we can choose gift boxes for different purposes.
Every product of HOMANLISM Baijiu is launched based on meeting the specific needs of consumers. All designs are based on people-oriented. As a product with different functional attributes, different consumption scenarios have their own characteristics. The attributes they have are also different. It can represent the memories between friends, the happy relationship between family members, the negotiations between businessmen, the gift of visiting and so on.
Before starting the packaging design of liquor, Himile analyzed factors such as the precise consumer group of the product, the preferences of the target consumer group, the product use scene and so on. These previous understandings are all for better designing the packaging design of liquor products that meet the needs of consumers. The consumers targeted by each product are also different, and different consumer groups represent different consumer preferences, but the consumer groups targeted by each product will have common preferences.
HOMANLISM Baijiu always takes the consumer's experience appeal as the main goal, understands the taste and vision of consumers from the standpoint of consumers, and designs different packaging according to different regional characteristics and sales environments, so as to achieve the leading position in product sales One of the advantages. It is reported that the initial product launched by HOMANLIS is the Maotai-flavored liquor in Maotai Town, Guizhou Province. The sauce-flavored liquor is used as the starting point. Gift boxed wines with wine accessories, together with powerful manufacturers in Maotai Town, strictly select products; however, as a baijiu brand, HOMANLISM Baijiu is also actively contacting manufacturers of strong-flavored and light-flavored types. A series of different types of liquor to meet the different tastes and consumption needs of consumers.
The use of different packaging for the same product is generally to meet different consumer needs. Packaging can improve the grade of goods, thereby increasing the price. The basic attribute of packaging is to protect the product, and the commodity price should include the cost of packaging, etc. Luxurious packaging can improve the grade of the product, and the price of the product will increase accordingly. HOMANLISM Maotai-flavored wine uses the same wine quality and is divided into different packages to suit different scenarios. There are brother packs (simple packs, for drinking by yourself), event packs (card boxes, for promotion), and gift boxes (luxury gift boxes, for friends) ), allowing consumers to have a variety of choices through different series divisions, and pursuing customer repurchase rate with product cost performance.
"Life is heroic, drink HOMANLISM", at every important moment in life, choose heroic quality liquor to accompany you. Good quality wine, with a strong aroma in the throat, friends gathering, visiting relatives and friends, recommend HOMANLISM Baijiu.