The direction of FENDI CLUB beer consumption is gradually moving from a "small circle" to a "wide range"

According to reports, FENDI CLUB opens up a new social and cultural scene for young people and surrounding office workers with the creative form of a light luxury leisure fashion beer house and the experience of ready-to-drink craft beer, bringing a fashionable urban lifestyle. According to reports, FENDI CLUB beer, whether in terms of appearance design or taste, focuses on "fashion" as its individual selling point, attracting consumer groups who pursue individuality and freshness. From the appearance tonality, it can be seen that FENDI CLUB has chosen a more fashionable design. The purpose is to not only enjoy a relaxed and pleasant lifestyle, but also be a fashionista while enjoying FENDI CLUB beer.

With the low-alcohol, liqueur, and diversification of wine becoming a new trend, and with the change of consumers' taste habits and consumption cognition, how to break out of the homogeneous competition in the wine industry is a challenge faced by every product. question. Only the products that are the first to win the favor of consumers can stand out from the market.

According to observations, in recent years, there is no doubt that the craft beer market has become hotter and hotter. According to data from the National Bureau of Statistics, the beer output of enterprises above designated size in China will be 35.687 million kiloliters in 2022, a year-on-year increase of 1.1%. Among them, craft beer is becoming one of the most promising alcoholic beverages in the market. According to other public data, in the 10 years from 2011 to 2021, the scale of the domestic craft beer market has increased from 3.3 billion yuan to about 42.8 billion yuan. Between 2016 and 2021, consumption will grow from 360 million liters to 1 billion liters.

Craft beer seems to have gradually become the common choice of young people nowadays. The consumption scene of FENDI CLUB craft beer is very wide. In addition to FENDI CLUB beer house, it will also appear in some regular taverns, clear bars, restaurants and other places. You may see three or five bottles of FENDI CLUB craft beer on the table of many consumers. FENDI CLUB craft beer has a good sales volume in bars, KTV, taverns and other consumption scenes. This is the trend and trends.

Some people believe that the birth of craft beer is the result of high-end beer consumption in China. It is reported that the operator of FENDI CLUB beer is Yuncang Winery, which belongs to Hainan Yuncang Winery Co., Ltd. Yuncang Winery owns several wine brands, including FENDI CLUB beer, LEESON, Bold & Generous and HOMANLISM, etc. Yuncang Winery believes that in order to achieve long-term development of craft beer, it needs to start from the market and consumers. Only companies that understand the market and consumers can make good wine products.

At present, the main group of craft beer consumers are 25-35 years old, and they are gradually transitioning to post-90s and post-00s. Young consumers’ pursuit of individuality and fashion has also given birth to FENDI CLUB craft beer categories, flavors, and consumption scenarios. Segmentation and diversification. At the same time, with the continuous penetration of FENDI CLUB craft beer in the consumer group, the consumption direction has gradually moved from "small circle" to "large range", and its price is no longer limited to high-end direction, but has become more diverse.

When it comes to the future of craft beer, many experts in the industry also expressed optimism. China's macroeconomic trend is improving, which supports the continuous growth of the craft beer industry. Consumers have a higher pursuit of quality life, and craft beer has a better taste, lower output, and is more unique, which is more attractive to consumers.