Yuncang Winery Holds Outlook 2023 Marketing Work Mobilization Conference

In the past three months, with the continuous optimization of epidemic control measures and the arrival of the peak season for alcohol consumption, the recovery of market consumption has begun to inject new vitality into the development of the wine industry. Entering 2023, investment in the wine industry remains unabated. It is reported that central enterprises have increased their stake in the wine industry and entered the field of wine circulation, which is undoubtedly optimistic about the more opportunities brought about by the future development of the wine industry. In other aspects, what kind of performance will the wine industry have, and what direction is the development trend of the industry heading?

Relevant industry insiders predict that in 2023, liquor may usher in a full recovery. First, the surge in the number of household personal consumption will drive the growth of the 200 yuan price range. The 200 yuan price band is relatively close to the family's personal consumption needs. With the characteristics of a wide market, a large audience, and many application scenarios, it will have a strong momentum in 2023 ; Sub-high-end and mid-to-high-end consumption scenarios are mainly manifested in large-scale wedding banquets, business banquets, and dinner parties, and dynamic sales are closely related to economic growth; high-end products still retain their attributes as business gifts, and they are still eye-catching in the economic recovery.

A distributor of Youyuncang Winery said, "During the spring, our HOMANLISM baijiu sold very well." This year's HOMANLISM liquor consumption atmosphere of Yuncang Winery during the Spring Festival is better than that of 2020-2022, and the month-on-month improvement is obvious, slightly exceeding expectations. It is expected that 2023 will be the starting point of industry recovery. Showing "low in the front and high in the back".

It is reported that Yuncang Winery belongs to Hainan Yuncang Winery Co., Ltd. Yuncang Winery has three major brands, including LEESON red wine (LEESON), Bold & Generous red wine (Bold & Generous) and HOMANLISM liquor (HOMANLIS). Yuncang Winery is a combination of Yuncang + winery. Cloud warehouse delivery, winery experience, online part of the traditional wine business, advocating offline tasting and offline purchase, you can also place orders online, and you can also pick up goods in batches Orders are shipped one by one, and dealers do not advocate hoarding except for wine for display and basic inventory, and the operation is flexible. It is a sales platform that transforms the traditional liquor business online, and is a member of the China Alcoholic Drinks Association.

Recently, during the 2023 annual marketing work mobilization meeting held by Yuncang Winery, the task of "preserving volume, increasing volume, and grasping quality" for the whole year was clarified, and the work of multi-terminal market cultivation and price order management was strengthened. Yuncang Winery said that in the high-end, mid-to-high-end, and sub-high-end markets, the core single products still performed strongly. On the basis of maintaining the original market, the focus in 2023 will be on ration wine.

Regardless of fragrance, sauce wine or strong-flavor liquor, the reason why the industry can form a "flavor boom" is often a cluster of companies with the same characteristics. Under the leadership of leading companies, they follow market changes and find the most suitable growth method for them. In 2023, Yuncang Winery will take the lead in developing markets in the inland and Hong Kong. On the one hand, it is necessary to control the volume, maintain the stability of pipeline prices, and ensure that dealers can make profits; on the other hand, it is necessary to continue to do a good job in the C-end market and increase the rate of opening bottles.

Good market sales and foreseeable considerable growth will undoubtedly bring great confidence to the development of the wine industry. Judging from the sales data, the wine industry is still growing at a high speed and still has huge room for development. 2023 may be a year worthy of "crazy" for the wine industry. Get rid of the inertia of the three-year anxiety of the epidemic, starting from the second half of 2023, the liquor industry is expected to return to the upward performance period. Baijiu will start a 3- to 5-year performance cycle. Starting from the second half of this year, Baijiu is expected to enter a 1-2 year performance upward period. The core driving factors are the substantial recovery of residents’ income and the destocking of the industry. The sector is in Under the low base, a new round of performance upward cycle will start.