Have a drink and enjoy yourself with a little drunkenness. Yuncang Winery Haomai Baijiu is clean, mellow and free of impurities

With the development of economy and society, the income of contemporary people is getting higher and higher, and the focus has also shifted to quality, taste and after-drinking experience, that is, "price ratio". When "buying drunk" has become easy, "have a little drink and enjoy yourself with a little drunk" has become a trend.

The survey shows that more and more people are willing to pay for mid-to-high-end wine. The mid-to-high end often includes product and brand value. Take Haomai Baijiu under Hainan Yuncang Winery as an example. It adheres to the ancient brewing method and uses the "12987" brewing process, that is, a 1-year production cycle, 2 times of feeding, 9 times of cooking, 8 times of fermentation, and 7 times of wine extraction; Dragon Boat Festival koji making, Chongyang under the sand, five-year aging, the master's pace, strict adherence to high-temperature koji making, high-temperature accumulation fermentation, high-temperature distillation, long time for koji making, long storage time, and long production cycle, such a special process with three highs and three longs , forming a unique wine body style.

Hainan Yuncang Winery Co., Ltd. (hereinafter referred to as Yuncang Winery) is a wine wholesale platform and a member of the China Wine Association. Yuncang Winery owns three major brands, including LEESON, Bold & Generous and HOMANLISM. By making part of the winery's business online, it supports both offline business and online procurement. The display of offline suppliers and online suppliers is consistent with the business model. This method of one-piece delivery in the cloud warehouse, offline winery experience, and online shopping allows distributors to operate at low cost and consumers to buy wine more affordable , dealers can pick up the goods in batches or send them one by one according to the order.

According to Yuncang Winery, the main technical features of the Daqu Maotai aroma of Haomai Baijiu are: high-temperature koji making, double feeding, high-temperature accumulation, stone cellars, multiple rounds of high-temperature fermentation, high-temperature distillation of wine, and then pressing the sauce The 3 typical wine bodies and wines of different rounds are stored for a long time and carefully blended.

The technological characteristics of Daqu Maotai can be summarized as: "four highs and two longs, one big and one many". "Four highs" refer to high-temperature koji making, high-temperature accumulation, high-temperature fermentation and high-temperature distillation; "two longs" refer to long production cycle and long storage time; Among all the flavor types, the wine with the largest amount of koji is used, and the grain-to-koji ratio is 1:0.85-0.95, which is close to one to one; "one more" refers to taking wine multiple times.

It is understood that consumers who buy Haomai Baijiu are not only baijiu lovers who buy it for themselves, but also those who need to give gifts. And they choose to buy Haomai Baijiu precisely because it is special, high-grade, and tasteful, and it is an excellent choice for banqueting guests and giving gifts during festivals.

Haomai Baijiu is a pure grain wine for the public. It is the pursuit of Haomai Baijiu and consumers to strive for excellence and to prefer less to excess. There is a saying that a gentleman can have what he wants but not what he wants, and he can have a unique insight in front of all the brands and select high-quality wines, which can be called good taste. The traditional liquor brewing process emphasizes "people"'s grasp and perception of the brewing process. As a modern enterprise, Haomai Baijiu, with the help of precise digital technology, determines the quality of liquor, such as grain quality, cellar environment, steaming heat, and fineness of wine mixing. Quality, standardization, and scale of factors ensure excellent and consistent quality.

Fine wine is born in the place and made in time. Haomai Baijiu is the first liquor brand launched by Hainan Yuncang Winery Co., Ltd. It is jointly endorsed by three stars, Lu Liangwei, Wu Qihua, and Period. The initial products are Maotai-flavored liquor from Maotai Town, Guizhou Province. Guizhou is the core production area of Maotai-flavored liquor. The water source, raw materials, and climate required for brewing Maotai-flavored liquor are all available in Maotai Town. Locally produced glutinous sorghum with red tassels is the main raw material for making Maotai wine, and it is also rich in tannins, which contribute to the unique flavor of Maotai wine. Coupled with the local climate and environment, as well as the development of aboveground and underground double water systems, as well as the unique microbial flora, it endows Maotai-flavored liquor with a unique soul and unique charm.

Haomai Baijiu is clean, mellow and free of impurities. Having a drink and chatting with two or three close friends is just like "the friendship between gentlemen is as light as water". During the exchange of toasts, the person who persuades the drink and the person who receives the wine look at each other and smile, without words, the friendship is clear in the chest. Gentlemen cherish each other, and if they want to raise their glasses to enhance their friendship, Haomai Baijiu is the best choice.

With strong wine in my stomach, I only know the value of the struggle all the way when I came here, and only when I stand on a high place can I experience a different scenery. The unique resonance brought by Haomai liquor makes it difficult for other liquors to match, and it is easier to impress consumers. In other words, in the era of introversion in the liquor industry, on the basis of excellent products, it has gradually extended to not only "buying drunk", but also "buying taste" and "buying recognition".